Services Strategy

It starts with a question: What does a brand want to be?

Setting a strategy depends on an understanding of where we want to be before we can determine how to get there. The strategy process at UNION begins with an immersion into a brand’s overall vision, challenges and objectives. We then analyze the market landscape and the journey the customer takes to engage with the brand.

Building off of our understanding of the brand and insights into their market and consumer, our team crafts strategies that fully leverage the opportunities the digital space offers. These strategies help guide the brand towards their overall vision and create enduring relationships with their consumers.