Multi-channel media and buying refers to the use of multiple marketing channels in order to reach potential customers. See how Union can help your brand!

Multi-Channel Media Planning & Buying Agency | Union

Multi-Channel Planning & Buying

Your customers don’t stick to one channel. Why should your marketing efforts? It can be overwhelming (and expensive) to silo your campaigns around every possible audience channel. Multi-channel media planning and buying provide your brand with an opportunity to reach your customers, regardless of the channel. 
It’s about putting your campaign strategy and target audience first. A well-crafted multi-channel marketing effort allows your brand to drive action and improve campaign performance by tapping into the strengths of each channel while reducing your overall costs and eliminating efficiencies.

Media plans built on data.

Service Overview

Multi-channel marketing campaigns are at the heart of our performance-driven media strategies. We ground our media planning and buying services on the core belief that marketing is an investment - not a cost. We expect every dollar spent on marketing should provide a return on your investment. <h1>We’ll identify the critical channels that support every phase of a customer’s journey. </h1>

That's why our proven methodology begins with a data-driven discovery initiative. We conduct in-depth research and analysis to inform our foundational understanding of your customer’s behaviors and purchase drivers. From there, we’ll identify the critical channels that support every phase of a customer’s journey. Then, we build your media plan around those needs to ensure we reach the right person, with the most relevant message, at the moment it matters most.

Guided by our multi-channel media plan, our team of campaign managers will actively purchase and place your media. We’ll track, measure, and optimize our campaigns to identify opportunities to improve campaign performance. We’ll gut-check the impact of our buying efforts against your business benchmarks and KPI’s. Transparent ROI-centric reporting will keep your team informed on the return on your marketing investment.

Our Expertise

Multiple channels. One holistic strategy.

Through data-rich discovery and insight-gathering exercises, we’ll analyze first- and third-party data points to develop a fundamental understanding of your specific campaign needs, audiences, and business goals.

Our multi-channel strategies are designed to grow performance. We tap into our years of proven media buying experience and knowledge of each available channel’s different strengths and to develop custom plans built to improve your ROI.

Planning Designed for Growth

Number 1

Your brand can’t maximize its return with siloed media buying placements. We look across your entire digital ecosystem to develop a comprehensive cross-channel media plan. By integrating all digital channels into a single omnichannel effort, we can execute a more efficient media buying process that we can optimize in real-time based on performance. 
 
While we’re based in the US, we have proven experience executing purchasing media on a global level.

Integrated Channels with Global Reach

Number 2

Not all audiences are created equal. We’ll work with you to define target audiences that drive profitability to ensure we spend our media dollars where they’ll provide the highest return.

Audience-First Placement

Number 3

We expect our campaigns to perform. Our team of trained media buying professionals constantly monitor, measure, and optimize our media buying efforts to ensure we’re on track to meet your goals.

Measure. Optimize. Report.

Number 4

Our Approach

Inline Services Performance Media Multichannel Planning

Our trusted partnerships with top-tier publishers ensure that we’re able to maximize your spend and purchase media at costs that provide a strong ROI.

Feel free to leverage our partnerships, we don’t mind.

Google Marketing Platform

Hubspot

GMP Campaign Manager 360

GMP Search Ads 360

GMP Display & Video 360

GMP Tag Manager

Google Ads

Amazon Advertising

Microsoft Advertising

Facebook

YouTube

Instagram

LinkedIn

Reddit

Twitter

TikTok

Snapchat

Spotify

Datorama

Audiense

Adara

Arrivalist

GroundTruth

Nativo

Outbrain

Taboola

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Checkout our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Let's Live

Diversey

A Strategy That Shines

Autobell

Heavy Haul's 
Heavy Hitter

Volvo Trucks

Chasing Glory

704Games

Digitally 
Powered

Xoom Energy

Case Studies

Ready to enhance your media buying efforts?

Media That Matters

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Feel free to leverage our partnerships, we don’t mind.

Checkout our outcomes across different projects.

Charlotte’s Got A Lot

Let's Live

A Strategy That Shines

Heavy Haul's Heavy Hitter

Chasing Glory

Digitally Powered

Ready to enhance your media buying efforts?

Ready to Get Started?

Related Articles

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

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Apply for the 2023 Kelly Somey Digital Marketing Scholarship

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Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

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Union Named One of the Best Places to Work in Charlotte for the Third Time