704Games

Chasing Glory

Preparing to launch their latest iteration of a popular racing game, a Charlotte-based video game developer was in need of targeted digital campaigns to promote the upcoming release. Union was brought on as a brand partner to execute a creative overhaul and an aggressive social campaign to boost brand awareness and drive sales.

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BACKGROUND

The Race is On

Completion Date

December 2018

The NASCAR Heat franchise has found success over the years with its commitment to capturing the excitement and rush of racing by putting the gamer behind the wheel. To make this latest offering the most popular yet, 704Games knew it had to find creative ways to speak to existing fans and new ones alike, building anticipation, engagement and online sales.

Union took the lead building a social strategy that differentiated buyer personas according to what features would most resonate with them and how to best reach them on each channel. Through dynamic display ads and immersive canvas ads, we would be able to bring the authentic gameplay straight to the user and invite them to unleash the driver within.

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RESULTS

Taking the Lead

91%

52%

70%