McColl Center

Inspiring  Change

McColl Center is an artist residency and contemporary art space that invites artists to take risks in their process and explore the idea of art within the context of the city of Charlotte. Union was tasked with translating this same spirt of place and creativity into a new branded experience online.

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Rebranding

Exhibiting Creativity

Mccoll Styles
Mccoll 50 Left
Mccoll Secondary

Results

A Work of Art

553%

114%

205%