Great customer relationships are defined by Volvo Trucks’ commitment to safety and fuel efficiency and captured in a video series produced by Union.

Volvo Trucks | Video Production Case Study | Union

Volvo Trucks Case Study

As a leading heavy truck and engine manufacturer, Volvo Trucks' commitment to safety, fuel efficiency, driver productivity and comfort has won the brand customers the world over. Volvo turned to us to produce a new video series to showcase those great customer relationships.

Partners on the Road

Volvo Trucks

Sometimes the journey a trucker takes tells a story unlike any other. In an episode of "Driver's World," we rode along the winding, scenic roads of Vancouver Island with driver Joe Demoors in "Pinky," a custom-painted Volvo VNX to honor his late wife, Jane, and raise cancer awareness in his community.

Spreading Hope

DRIVER'S WORLD

Branded Content

SERVICES

With a vast customer base across North America, it's essential for Volvo Trucks to not only reach new customers but also build brand loyalty with existing customers. In evaluating how new video content could accomplish both, it became clear that by putting the customer at the heart of the story we could nurture that relationship while driving meaningful brand awareness online. Understanding the need for a production that could be both agile and efficient, our Studio team developed a process that streamlined the planning and execution of each customer story. The end result was new content that could tell the customers' stories, incorporate key features and benefits of Volvo trucks, while having the most impact on our audience.

Driving Loyalty

BACKGROUND

To distinguish Volvo Trucks as a solution for customers with unique geographical challenges and exclusive product distribution, we spotlighted Rocky Mountain Chocolate Factory, based in Durango, Colorado. The concept emphasized how the business strategically exports their award-winning line of sweets from the winding roads of Durango to franchises all over the continent.

One Sweet Ride

ROCKY MOUNTAIN CHOCOLATE FACTORY

Volvo Trucks play a significant role in a variety of industries and events, some more unexpected than others. With Hilldrup, a moving fleet responsible for transporting football gear for the University of Virginia and the University of North Carolina, their story allowed our Studio team to go behind the scenes of one of America's favorite traditions – college gameday.

Moving College Football

Hilldrup Transportation

Based in Roseville, California, VTS Transportation prides itself on giving back to its drivers through higher wages and better technology. Union traveled to the VTS home office specifically to show how the investment by VTS in the new Volvo VNLs was paying off through significant fuel savings and increased driver retention.

Investing for the Future

VTS Transportation

Since the launch of the “Meet Our Customer” series, Volvo Trucks has seen a significant boost in brand awareness and engagement across its social media channels.

Partners on the Road

Strength in Numbers

27K

Views for rocky mountain chocolate factory on facebook/instagram in its first month

31K

Views for hilldrup on facebook in the first 12 days

73K

Views for VTS transportation on facebook in its first month