With a vast customer base across North America, it's essential for Volvo Trucks to not only reach new customers but also build brand loyalty with existing customers. In evaluating how new video content could accomplish both, it became clear that by putting the customer at the heart of the story we could nurture that relationship while driving meaningful brand awareness online.
Understanding the need for a production that could be both agile and efficient, our Studio team developed a process that streamlined the planning and execution of each customer story. The end result was new content that could tell the customers' stories, incorporate key features and benefits of Volvo trucks, while having the most impact on our audience.
Since the launch of the “Meet Our Customer” series, Volvo Trucks has seen a significant boost in brand awareness and engagement across its social media channels.