At Union, our team of designers and strategists will work with you to create your new identity that speaks to your audience. Get started today.

Brand Identity & Messaging Agency | Union

Brand Identity & Messaging

<a href="https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf"></a>
A strong brand identity is more than a trademark and a tagline. It’s the visualization of your brand essence. It’s how you talk to your audiences, the colors you use, even the emotions you want your audiences to feel.
High-performing brands understand that there is a customer-centric rationale behind every design decision or messaging choice. A well-crafted brand identity can attract new customers, build brand loyalty and improve the return on all of your marketing efforts.

A new face
defined by data.

Service Overview

Read Our Digital Storytelling White Paper

From start-ups to established enterprise organizations, we create brand identities that perform. <h1>Create a brand identity that supports your growth goals.</h1>
All of our brand identity services start with an in-depth research and discovery effort. We’ll analyze market trends, competitors and audiences to uncover the insights that will support our brand identity and messaging deliverables. 
We offer a full suite of comprehensive brand identity and messaging services designed to ensure a unified customer experience across all aspects of your company. We strive to understand your business’s long-term vision and create a brand identity that supports your growth goals.

Our Expertise

Comprehensive brand identity and messaging services.

We have the proven experience you need to introduce your new venture to the world. Let’s work together to craft a high-performing identity that drives immediate success for your new brand.

New Brands

Number 1

Don’t let your current state keep you from attracting new customers. Our team of branding experts has the experience needed to reinvent and re-introduce your brand to the world.

Rebrand

Number 2

Don’t like the customer conversation? Change what your audience associates with your brand with a new brand identity that reflects your promise and personality.

Reposition

Number 3

Our Approach

Inline Services Brand Strategy Brand Identity Messaging 2

Our team of experienced designers will work with you to hand-craft a custom logo that embodies your brand and resonates with your target audience.

Logo Design

A cohesive visual identity can help reinforce your brand in the minds of your consumers while also setting you apart in a crowded market space. Our team of award-winning designers and brand strategists will work with you to determine the color palette, typography, photography guidelines, icons and other key visuals that personify your brand.

Visual Identity Design

Are you the trusted authority or the quick-witted upstart? When it comes to forging an emotional connection with your customers, word choice and tone matter. Finding the right brand voice and messaging can help ensure your brand communicates in a way that aligns with your audience’s expectations.

Messaging Strategy

Ensure your team is producing consistent content regardless of its format with content standards and <a href="https://union.co/services/branded-content/motion-toolkits">toolkits</a>.

Motion, Space & Audio Design Toolkits

Whether you’re launching a new product or re-branding a business that’s been around for years, our experienced brand strategists can help your team identify and test the ideal name.

Naming

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Key Partnerships

Promoting
Joint Comfort

Cosamin

Ever 
Wonder?

Discovery Place

Let's Live

Diversey

Fresh Food 
Made Fresh

Cafe Rio

Modern Luxury

Regal Boats

How Fast Can You Go?

Richard Petty Driving Experience

Start crafting your new brand identity today.

Let's Get Started

Strategy Director Megan Carrigan Union Charlotte Nc

Take 10: with Megan Carrigan, Strategy Director

Write a Better Business Blog: How to Draw Your Audience In

Does Your Brand Message Still Matter?

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-customer-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Promoting Joint Comfort

Ever Wonder?