Southern Tier

Something To Reach For

Looking to capitalize on the vacation-mindset of craft beer consumers, New York-based brewery Southern Tier asked Union to create a summer campaign that elevated brand awareness and increased sales across specific retailers nationwide. Focusing on driving goal completions for in-store visits through display and social channels, we developed key personas and creative that aligned with relevant consumer interests. These targeted assets were supported by ad flights that ran during key consideration and purchasing moments for each persona.

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