NRG

What Power Should Be

NRG Home is a leading energy provider that partnered with Union to drive new customer enrollments with empowering messaging. Union built out two closely connected omnichannel campaigns educating people about their ability to choose their energy provider while getting rewarded with perks for their home electricity usage. Because that’s what power should be.

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Background

Keep it Simple

Results

Simple messaging, powerful video reach.

3.4MM

2.2MM

86%