Union creates custom social media marketing campaigns that are designed to expand your social brand and better promote your services. Get started today.

Social Media Optimization & Marketing Services | Union

Social Media Optimization

Success on social media doesn't come from focusing solely on audience growth and soft engagement metrics. Publishing useful content isn’t enough to guarantee a return. The brands that earn a return on investment on their social media marketing efforts are the ones that invest their efforts in forging an authentic connection with their audiences. It starts by having an intimate, data-backed understanding of your audience and the role social media plays in their customer journey. By knowing your audience, and understanding their conversion drivers, you can craft content that prompts engagement, encourages action, and drives a scalable ROI.

Measurable social
campaigns built to scale.

Service Overview

Every agency claims that they can take your social media efforts to the next level. We prove it. Our social media optimization campaigns are crafted to perform where it counts most - your bottom line.
<h1>Grow the lifetime value of your followers. </h1>
Don't just engage with your audience. Convert them into customers and advocates. Together, we’ll grow the lifetime value of your followers by executing a social media marketing strategy that integrates an elegant mix of data-backed strategy, powerful creative and brand-centric storytelling.

Our Expertise

Performance-focused social media optimization.

We’ll analyze first- and third-party data points to craft a data-driven social media campaign strategy built around the needs of your business and your audience.

Data-Driven Strategy

Number 1

Your audience doesn’t stick to one social media platform; neither should your campaign efforts. We’ll work with you to create and execute a cross-platform social media strategy design to leverage the strengths, and audience expectations, of each social media platform.

Cross-Platform Support

Number 2

Connect with your audience and share your brand story through an diverse creative mix of images, video, and animations. We’ll work with you to craft an overarching creative concept that aligns with your brand. Then we’ll test and execute that creative concept across your social media footprint.

Impactful Creative

Number 3

Need help managing your social media presence? Union can help manage comments, encourage conversations and address customer questions. Don’t let a lack of resources keep you engaging with your social media audiences.

Community Management

Number 4

Increase visibility, garner more engagement and improve your social media ROI with integrated paid social support. <a href="https://union.co/services/performance-media/paid-social-media">Learn more about our paid social experience here</a>.

Paid Social Support

Number 5

We get it. For too long, it was almost impossible to track a return on your social media investment. Those days are over. As a creative and performance marketing agency, we’ll leverage the latest best practices and technologies to measure and attribute your social media campaign’s bottom-line impact.

Measurement & Attribution

Regular, fully-transparent reporting will keep your team up to date with the data points you need to monitor our ongoing success. We’ll show how your social campaign is performing, where we can improve our efforts and when you should double-down to scale your social media investment.

Transparent Reporting

Our Approach

Inline Services Performance Media Social Media

Proven experience driving measurable results on the social media platforms your customers use every day.

Let’s get social.

Pollfish

Pulsar

Audiense

Indeemo

Optimal Workshop

YouTube

Instagram

LinkedIn

Reddit

Twitter

TikTok

Snapchat

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Checkout our outcomes across different projects.

Driving 
Progress

Volvo Trucks

Heavy Haul's 
Heavy Hitter

Small Batches. 
Big Goals.

Lindy’s Homemade Italian Ice

Where Legends 
are Born

Mack Trucks

Partners on 
the Road

Something To Reach For

Southern Tier

Case Studies

Get started on your next social campaign.

Social Media Services Defined by Data

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Let’s get social.

Checkout our outcomes across different projects.

Driving Progress

Heavy Haul's Heavy Hitter

Small Batches. Big Goals.

Where Legends are Born

Partners on the Road

Something To Reach For

Get started on your next social campaign.

Ready to Get Started?

Related Articles

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

Related Articles

News
Apply for the 2023 Kelly Somey Digital Marketing Scholarship

News
Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

News
Union Named One of the Best Places to Work in Charlotte for the Third Time