Predictive Data Modeling Services

Service Overview

As close as you can get to seeing the future.

Our Expertise

Ever wish you could predict the profitability of a new campaign before hitting the launch button? Our team of data scientists utilizes a wealth of first- and third-party data sets to build predictive models that forecast message resonance, performance actions and KPIs that affect your bottom line.

Make data-backed decisions to maximize your ROI.

As a creative and performance marketing agency, we are dedicated to leveraging the latest technologies to ensure your campaigns drive results. Predictive customer models allow our team to gain insight into your target audience’s behaviors to predict how likely they are to be influenced by a campaign.

Our team of experienced data scientists is ready work with your organization to craft models that provide your team with the insights and forecasting they need to make data-backed decisions to maximize your ROI.

How It Works

Get to know your real customers.

KPI-Focused Discovery & Data Analysis

We’ll start with in-depth discovery designed to provide our team with the insights into the KPIs and customer behavior patterns that matter most to your business. We’ll analyze and clean your data in preparation for modeling.

Modeling & Framework Creation

Once we have your data in order, we’ll prepare a series of predictive customer models and frameworks custom-built to provide your team with the future-centric insights you need to make critical marketing and business decisions.

Ongoing Optimization & Machine Learning

We’ll monitor and optimize our models in real time using machine learning to process and reflect new data as it becomes available.

Omnichannel Focus

We’ll look across your entire marketing ecosystem to ensure our predictive data models account for the cross-channel activities of your target audience and customers.

Predictive Modeling Services

Behavioral Clustering

Scale your marketing efforts and revenue by creating a prediction model built on a deep understanding of your target demographic’s most common, conversion-centric behaviors.

Product-Based Clustering

Track your customers' likelihood of future purchases based on their historical buying behavior.

Share of Wallet Estimate

Use predictive customer modeling to gain insight into how much of a customer’s budget has been allocated toward your product or service.

Likelihood of Churn Percentage

With predictive churn modeling, we can analyze which historic marketing actions have caused a disproportionate increase in customer churn.

Customer Lifetime Value Forecasting

Get a clear picture of your customers' lifetime value to better understand the true return on your marketing investment.

Key Partnerships

Strategic partnerships with leading platforms and tools.

Certified Partner

Case Studies Test

Check out our outcomes across different projects.

FOX Factory

Tame Any Terrain

CRVA

Charlotte’s Got A Lot

Discovery Place

Ever Wonder?

Autobell

A Strategy That Shines

Hendrick Motorsports

Changing Lanes

Cafe Rio

Fresh Food Made Fresh

Grow True Customer LTV

See what our team can do for you.

Ready to get started?

News & Insights

News

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

News

Union Named One of the Best Places to Work in Charlotte for the Third Time

Insights

3 Ways AI-Powered Art Will Impact Advertising

Services