Union creates data-driven CX strategies to help brands improve their customer satisfaction and loyalty.

Customer Experience (CX) & Design Agency | Union

Customer Experience Agency

Studies show <a href="https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf" target="_blank" rel="noreferrer noopener">86% of buyers</a> are willing to pay more for a great customer experience. Likewise, <a href="https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf" target="_blank" rel="noreferrer noopener">32% of customers</a> will walk away from a brand they love after a single bad customer experience. High-performing brands understand that it’s the customer experience, not the product or service, that often determines growth. 
Customer experience (CX) is just that; it’s the customer’s experience with a brand across any touchpoint. It's customer service calls, product packaging, mobile websites, the checkout experience and more, which are all integral parts of the customer’s brand journey.

Customer experience 
with a digital twist.

Service Overview

When it comes to CX, how do you optimize every single interaction a customer has with your brand? At Union, our customer experience services and optimization efforts focus on one core ideology - empower your customers to make decisions by eliminating friction points.
<h1>We identify touchpoints that have the greatest impact.</h1>
Our team of strategists formulates a clear understanding of your customer journey, mapping out every interaction a customer may have with your brand and how your customers flow through those interactions. We identify touchpoints that have the greatest impact. Then we find opportunities to reduce frustrations and improve the customer experience. From there, we develop a CX strategy that embodies your brand’s documented position and identity. The result is a holistic CX improvement plan that reinforces your brand across every customer interaction.

Our Expertise

A proven process. 
An experienced team.

Through thoughtful data-analysis and hands-on research, we’ll work with you to identify opportunities to improve your brand’s customer experience. Then we’ll craft a roadmap to guide our efforts to put our observations into action.

Research-Focused Strategy & Planning

Number 1

We incorporate design services that improve the customer journey across all of your brand’s touchpoints.

Customer-Centric Design

Number 2

Our team of seasoned developers will work with our designers to create technical solutions that improve your customer’s digital experiences.

Best-in-Class Development

Number 3

Once implemented, we’ll track and measure our impact to pinpoint opportunities to optimize our efforts and improve your return on investment.

Tracking, Optimization, Reporting

Number 4

Our Approach

Inline Services Brand Strategy Customer Experience 2

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Google Marketing Platform

GMP Data Studio

GMP Analytics

GMP Surveys

Indeemo

Optimal Workshop

Pollfish

Pulsar

Arrivalist

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Checkout our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Case Studies

Let's work together to give your customers more.

For an experience that matters

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Strategic partnerships with leading platforms and tools.

Checkout our outcomes across different projects.

Charlotte’s Got A Lot

Let's work together to give your customers more.

Ready to Get Started?

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Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

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