Union specializes in paid search campaigns to help your brand reach new customers, increase leads and drive revenue. Contact us today to get started.

Paid Search Marketing Agency | Union

Charlotte Paid Search Advertising &amp; Digital Marketing Campaigns

Paid Search

Nothing captures intent-based customers quite like paid search advertising. No other advertising channel has the potential to put your product or service directly in front of high-value customers at the exact moment they are looking to buy. 
This ability to target customers in the consideration and decision-making phase of their buying journey is why thousands of brands turn to Google and other search marketing platforms to amplify their marketing messages to potential customers. The problem? A successful paid search initiative takes more than just getting your ad to the top of a search results page. It takes a deep understanding of your target’s search habits and keywords, a profitable bidding approach and the ability to analyze data in real-time.

Smarter returns driven by search.

Service Overview

As a certified Premier Google Partner we help brands utilize the power of paid search campaigns to profitably drive revenue, grow market share and increase customer lifetime value.
 
<h1>A custom paid search strategy that drives your brand forward. </h1>
Our team of paid search experts are obsessed with maximizing data-driven performance. That’s why we utilize a combination of machine learning and custom automation to optimize performance over the campaign’s lifetime. 

We understand that real-world results (not impressive click-through-rates or impressions) are the true marker of campaign success. By defining the tangible goals and KPIs that are most important to you, we can ensure we’re spending your marketing dollars on a custom paid search strategy that drives your brand forward. We believe every paid search dollar is an investment, and we prove the ROI of our paid search campaigns with quantifiable attribution and reporting.

Our Expertise

A proven process built on experience.

We kick-off every paid search campaign with an in-depth conversation and research initiative so we can understand your brand while setting clear and measurable goals.

Discovery

Number 1

Next, we’ll define a paid search strategy specific to your unique business KPIs. During this phase, we’ll determine the campaign-specific target personas, messaging and customer journeys that will support our paid search efforts.

Strategy

Number 2

Once we’ve laid out our strategy, we’ll develop a plan of action to implement your paid search campaign. By outlining our initial keyword groups and setting budget parameters, we’ll establish a framework built to maximize your paid search budget.

Media Planning

Number 3

Guided by our strategic plan, paid search specialists, creatives and analysts will build-out and launch your paid search campaign. We’ll combine performance driving ads and audience-centric campaign structures with ROI tracking pixels and attribution models to execute a data-driven paid search campaign that delivers what’s valuable to your business.

Implementation

Number 4

Launching your paid search campaign is just the beginning. Our team of experienced paid search specialists will continue to analyze and optimize your paid search campaign to improve performance, identify opportunities to scale your paid efforts and drive ROI day-after-day, month-after-month.

Ongoing Management

Number 5

Our Approach

Inline Services Performance Media Paid Search

We’re always on the hunt for new tools and technologies to support our research efforts. Here are a few of our favorites.

Our paid search partners.

Google Marketing Platform

GMP Campaign Manager 360

GMP Search Ads 360

Google Ads

Microsoft Advertising

Datorama

Key Partnerships

Charlotte’s
Got A Lot

CRVA

Promoting
Joint Comfort

Cosamin

Let's Live

Diversey

A Strategy That Shines

Autobell

Heavy Haul's 
Heavy Hitter

Volvo Trucks

Chasing Glory

704Games

Are you ready to start driving ROI?

Results-Oriented Campaigns

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Union Paid Media Supervisor Josh Price working at his computer at the office

Take 10: with Josh Price, Paid Media Supervisor

Two Hands Holding IPhone with Travel Tracker Pulled Up

5 Travel and Tourism Marketing Tips for Engaging with Customers While Setting Up for Later Sales

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-customer-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Our paid search partners.

Charlotte’s Got A Lot

Promoting Joint Comfort