Union’s email and marketing automation services offers a creative approach to reaching your customers on a personal level. Click here to learn more.

Email Marketing and Automation Agency | Union

Meet your customers at the intersection of marketing and big-data.

Email & Marketing Automation Agency

Email marketing is a cornerstone of any well-rounded digital marketing effort. Email marketing provides brands with an opportunity to connect with their audience one-to-one. It’s a chance for brands to prove that they know their customers on an individual basis by providing personalized content, promotions and information. When executed correctly, email marketing is an ROI-driving machine, capable of delivering predictable returns quarter-after quarter, year-over-year.

Delivering meaningful returns.

Service Overview

From audience identification to content creation and campaign execution, we’ve got you covered. Our data-backed email marketing strategies are built around your key business drivers. Together, we’ll craft an email marketing plan that ensures we’re putting the right mix of engaging content in front of your audiences when it matters most to them. 
<h1>Create email campaigns that compel your audience. </h1>
Union's team of content creators will ensure your emails don't just reach your audience - they resonate with them. We’ll create email campaigns that compel your audience to take action through a mix of inventive design and compelling copy. Through it all, we’ll leverage personalization and automation to minimize implementation costs while driving predictable returns.

Our Expertise

Full-service email marketing support.

Soft metrics don’t concern us. High open rates mean nothing if your email isn’t driving results where it matters most - your profit line. Through an in-depth analysis of your audience, business goals and data points, we’ll craft a versatile email marketing strategy that produces measurable results.

ROI-Focused Strategy

Number 1

While we are HubSpot Gold Certified, we have deep experience with the leading CRM and ESP platforms. We’ll work with you to ensure the technical aspects of your email marketing efforts align with the goals and needs of your business.

Technology Integration

Number 2

We’re fluent in triggers. Workflows are a second language to us. We’ll work with you to automate critical areas of your email marketing efforts to turn your campaign into an always-on ROI-driving machine.

Marketing Automation

Number 3

We’ll lead the creative direction of your email marketing campaign to create email creative that performs.

Creative Support

Number 4

Relax, we have this. Our team of email marketing professionals can take over the day-to-day management of your email marketing efforts. We’ll work with you to scrub your lists, segment your audience and seamlessly execute your email marketing campaign.

Campaign Execution

Number 5

We’ll provide transparent, result-focused reports that pinpoint what aspects of your email marketing campaign are working and what needs improvement. We’ll use this data to optimize your email efforts over the lifetime of your campaign to scale your email marketing ROI.

Tracking and Reporting

Our Approach

Drive sales and increase your customer’s lifetime value with a multi-faceted email marketing effort that includes a broad mix of promotional emails, product announcements and automated cart abandonment reminders.

Email for Ecommerce

A 1-to-1 personalization campaign will help your brand connect on an individual basis with your audience. Go beyond the standard first name to create an email marketing campaign that delivers content based on a specific customer’s buying preferences, loyalty program status or any other key engagement metric.

Personalized Email Automation

Keep your audience engaged over the long term. Our audience nurturing campaigns are designed to keep your brand top-of-mind to ensure that when your audience is ready to commit, they’ll turn to your brand first.

Audience Nurturing

Get the most out of your content marketing investment with a dedicated inbound marketing campaign. Guide your prospects through their individual customer journey with an automated campaign built to increase sales.

Inbound Marketing

Are you getting the most out of your CRM or marketing automation investment? We have proven experience helping brands leverage email &amp; Marketing Automation campaigns that drive bottom-line impact.

Certified partnerships. Results-focused implementation.

Hubspot

Campaign Monitor

Litmus

MailChimp

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Let's Live

Diversey

A Strategy That Shines

Autobell

Talent Reimagined

Center for Creative Leadership

Case Studies

Engage your audience with a custom, ROI-first email marketing campaign.

Accountable Email Marketing

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

3 Ways AI-Powered Art Will Impact Advertising

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>