Advanced attribution modeling helps you track the full impact of your marketing initiatives. Learn more and get started today.

Advanced Marketing Attribution Modeling | Union

Advanced Marketing Attribution Modeling

Advanced attribution modeling helps you track the full impact of your marketing initiatives. By understanding the overall performance of your multichannel campaigns you can determine which specific campaigns you should scale and which ones are wasting your time and money.

Turn insight into action.

Service Overview

Are outdated attribution models hindering your performance tracking efforts? Stop relying on a last-click attribution framework to determine the return on your marketing investment. 
<h1>Empower your team to make profit-focused decisions.</h1>
Our advanced attribution tracking and modeling services allow us to measure how each marketing tactic is contributing to your business’s profitability. We’ll build an attribution strategy and framework that captures the key performance data you need to empower your team to make profit-focused decisions.

Our Expertise

Custom attribution modeling with bottom line impact.

We’ll begin our attribution engagement with an in-depth discovery and audit of your current marketing efforts, analytics system and attribution framework.

Audit & Discovery

Number 1

Based on the findings and data uncovered during our discovery initiatives, we’ll create a custom attribution system designed to meet your KPI tracking needs. We’ll then work with you to integrate your model across your digital ecosystem.

Cross-Channel Strategy & Integration

Number 2

Once integrated, we’ll test our advanced attribution model to ensure it’s working as intended to capture the data points your team needs to determine marketing success. We’ll also identify opportunities to enhance our framework to further improve its tracking capabilities.

Testing & Optimization

Number 3

We’ll provide custom training to ensure your team is proficient with your new attribution system. Custom reports and dashboards will allow your team to efficiently determine the effectiveness of your campaign efforts in order to identify opportunities to maximize your return on investment.

Training & Reporting

Number 4

How It Works

Inline Services Brand Strategy Advanced Attribution

From Google to Hubspot and every channel in between, our team of experienced campaign strategists will work with you to define an advanced, cross-channel attribution model that accounts for all of your marketing initiatives.

Multichannel tracking capabilities.

Google Marketing Platform

Hubspot

GMP Campaign Manager 360

GMP Data Studio

GMP Tag Manager

GMP Analytics

Facebook

Datorama

Audiense

Adara

Arrivalist

GroundTruth

Looker

Microsoft Dynamics 365

Pipedrive

Salesforce

Tableau

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Case Studies

Build your custom attribution strategy.

Measure What Matters

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News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Multichannel tracking capabilities.

Build your custom attribution strategy.

Ready to Get Started?

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