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Content Creation & Strategy Services | Union

Content Creation & Strategy Services

Rest assured, content is still king. The problem? There’s too much noise being created by brands wasting their time, energy and money to create content for the sake of creating content. It’s time to cut through the clutter. Whatever the platform or media preference, a strong performance content marketing campaign provides brands with a platform to prove value, build trust and grow loyalty over the lifetime of their audience.

Audience-centric. 
Performance-driven.

Service Overview

It starts with data. At Union, we believe the only way to achieve real content marketing success is by knowing everything you can about your audience. That's why we leverage first- and third-party data points to form a 360 degree understanding of your customers.
<h1>Bring your strategy to life. </h1>
Based on this research, we’ll craft a content strategy that focuses your resources where they’ll make the most impact to your business. Our experienced team of copywriters, designs and videographers will bring your strategy to life by creating compelling content that will resonate with your audience. 
We’ll work with you to integrate your content marketing efforts into your other digital campaigns to extend the life of your content and increase your lifetime return on your content investment.

Our Expertise

Cut through the noise.

High-performing content marketing campaigns don’t happen by chance. They’re built on a firm understanding of your brand’s goals and your audience’s needs. What content does your audience want to see from your brand? What are they going to find compelling? Valuable? Through a combination of first- and third-party data analysis, we’ll craft a strategy that will resonate with your target audience while supporting your overarching business growth needs.

Data-Backed Strategy

Number 1

Your content marketing efforts don’t exist in a vacuum. We’ll work with you to develop a strategy that supports and enhances your holistic marketing efforts. By looking at the big picture, we’ll be able to identify efficiencies, priorities and opportunities to maximize your budget.

Integrated Efforts

Number 2

Consistency is critical to ensuring your content marketing efforts are successful. Our team will work with you to set a campaign production and publishing schedule that aligns with your strategy and your resources. Then we’ll work, week-after-week, to execute our plan and ensure we have fresh content published on the regular.

Content Calendar

Number 3

From concept to finished piece, we’ll produce content that is on-brand, on-strategy and on-budget. Where appropriate, we’ll test pieces of content against each other to optimize our strategy and adapt to new audience trends and needs.

Content Production

Number 4

Get the most out of your marketing efforts by assimilating your content into your <a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM platform</a> of choice. We have deep experience helping brands leverage CRMs to publish, automate and track their marketing pieces.

CRM Integration

Number 5

Go beyond impressions, views and subscribers to focus on the KPI’s that matter most to you. By understanding what content drives success, we can identify opportunities to scale our efforts and increase your return on content investment.

Measurable Performance

Our Approach

Inline Services Performance Media Content Marketing

A robust blogging platform supports more than your content marketing efforts. It’s the engine that supports your <a href="https://cms.union.co/services/performance-media/social-media">social postings</a>, <a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO efforts</a> and <a href="https://cms.union.co/services/performance-media/marketing-automation">email marketing strategy</a>. Whether we’re talking about infographics, articles or videos, our team of experienced content creators is ready to work with you to create blog content that drives a scalable return on investment.

Blog Content

Reinforce your brand’s reputation as an authority in your industry with data-rich white papers. Our team of copywriters, researchers, and analysts will work with you to identify white paper topics that will resonate with your audience and support your key business goals. We’ll then conduct the supporting research and analysis before writing the paper.

White Papers

If blog content is about promoting your brand, brand journalism is about supporting your audience. Ditch the self-interest and fluff pieces. Brand journalism provides companies with an opportunity to tell richer, data-backed stories. By focusing on the storytelling aspect of brand journalism, your company can create custom content that helps build brand awareness, fosters consumer trust and drives sales.

Brand Journalism

From on-site content to broadcast spots, we’ll work with you to create visually compelling <a href="https://cms.union.co/services/branded-content/video">video content</a> that captures your audience’s attention.

Video Marketing

More than half of the US listens to podcasts every month. Podcasts can provide your brand with an opportunity to share your brand’s story and enrich your connection with your customers.

Podcasts

Nurture and convert your customers with a data-driven mix of sales enablement content. Support your sales team with webinars, case studies, whitepapers, ebooks,and more that target your audience at every stage of their buyer journey.

Sales Enablement

We have proven experience helping brands maximize their content marketing’s return on investment using the tools they use every day.

Cross-platform expertise.

Hubspot

Facebook

YouTube

LinkedIn

Reddit

Twitter

TikTok

Snapchat

Nativo

Outbrain

Taboola

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Where Legends 
are Born

Mack Trucks

Talent Reimagined

Center for Creative Leadership

Case Studies

Quit wasting your budget on content that doesn’t perform.

Content That Converts

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

3 Ways AI-Powered Art Will Impact Advertising

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Cross-platform expertise.

Check out our outcomes across different projects.

Charlotte’s Got A Lot

Where Legends are Born

Talent Reimagined

Quit wasting your budget on content that doesn’t perform.

Ready to Get Started?

Related Articles

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

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Related Articles

News
Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

News
Union Named One of the Best Places to Work in Charlotte for the Third Time

Insights
3 Ways AI-Powered Art Will Impact Advertising