Union’s data science and analytics approach provides data-driven consumer insights to better understand the needs of your customers & ensure ROI. Learn more.

Data Science and Marketing Analytics Agency | Union

Data Science & Marketing Analytics Agency

Collecting data isn’t enough. High-performing companies understand that it’s not having the data, it’s what you do with the data, that drives success.

Transform your business 
through data.

Service Overview

Data is at the heart of all we do. We work to distill complex data sets into actionable insights. All of our partner engagements start with a clear understanding of the tangible goals that matter most to their business. 
<h1>We'll work with your team to dive into your data's story.</h1>
It’s our job to have the tracking and analytics in place to measure and optimize your digital marketing efforts. Through accurate analysis and business-centric thinking, we’ll work with your team to dive into your data’s story. We’ll pose tough marketing questions and challenge your existing assumptions. Our team of data scientists and analysts work to develop data-centric solutions and strategies that empower brands to make the critical business decisions needed to improve campaign performance and ROI.

Our Expertise

Uncover the insights that matter most.

Our team of data analysts understand that it’s not just about collecting and analyzing data. It’s about uncovering the insights and actions that will take your business to the next level.

Business-Focused Methodology

Number 1

Numbers don’t lie. We’ll work with you to move beyond assumptions and produce data-backed answers to your pivotal business questions.

Challengers Welcome

Number 2

Empower your team with the insights and data they need to make intelligent marketing and business decisions in real-time.

Decisions That Matter

Number 3

As a creative and performance marketing agency, we believe that every marketing dollar should be viewed as an investment. We’ll work with you to create a system that proves the ROI of your campaigns with quantifiable data.

Profit-Driven Accountability

Number 4

Our Approach

Inline Services Brand Strategy Data Science

How do you bridge the gap between collecting data and using that data to solve your business challenges? We’ll dig deep to create a data strategy that streamlines your data collection efforts and provides a clear roadmap to build on your core business objectives.

Data Strategy

Together, we’ll craft a detailed analytics and measurement strategy built around your specific campaign and attribution needs. We’ll implement this strategy across your digital ecosystem so that you can have a clear insight into how to scale and grow your marketing efforts.

Analytics & Measurement

We’ll leverage the latest in AI and machine learning technologies to gather high-impact findings and insights to improve your business.

AI & Machine Learning

We’ll work with you to accelerate your data monetization efforts by identifying opportunities to cut costs and grow revenue.

Data Monetization

We organize your data into charts, graphs, dashboards and infographics that highlight the data points and action items that have the most impact on your business.

Data Visualization

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Google Marketing Platform

GMP Campaign Manager 360

GMP Data Studio

GMP Tag Manager

GMP Analytics

Facebook

Audiense

Adara

Arrivalist

GroundTruth

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Checkout our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Digitally 
Powered

Xoom Energy

Building Products for a Better Future®

National Gypsum®

Case Studies

Enhance your decision-making.

Data-Driven Insights

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Strategic partnerships with leading platforms and tools.

Checkout our outcomes across different projects.

Charlotte’s Got A Lot

Digitally Powered

Building Products for a Better Future®

Enhance your decision-making.

Ready to Get Started?

Related Articles

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

Related Articles

News
Apply for the 2023 Kelly Somey Digital Marketing Scholarship

News
Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

News
Union Named One of the Best Places to Work in Charlotte for the Third Time