Union's video team assists your brand by creating engaging and genuine video content to better inform consumers about your products & services. Learn more.

Branded Marketing Video Production | Union

Brand Video Production

Digital is video. An on-brand video content marketing effort can uplift and support every aspect of a company’s overarching digital strategy. Time on site? The average user spends <a href="https://www.forbes.com/sites/steveolenski/2015/09/10/using-video-in-marketing-why-wouldnt-you/#32d61d9f697c">88% more time </a>on websites that incorporate video. SEO? Video content marketing is here to help. Websites with video increase their chance to get on the front page of <a href="https://www.shareaholic.com/blog/video-marketing-seo-results/">Google results by 53x</a>. Consumer Engagement? You bet, visuals are processed <a href="http://www.t-sciences.com/news/humans-process-visual-data-better#:~:text=Visualization%20works%20from%20a%20human,to%20the%20brain%20is%20visual.">60,000X faster</a> in the brain than text.
Videos draw in the user in the way basic text and images can’t to provide brands with a platform to share meaningful stories that connect with their audience on an emotional level. This connection fuels engagement and conversions and helps to improve a brand’s marketing performance across their entire digital ecosystem.

Tell stories that 
engage & convert.

Service Overview

Consumers want videos that are compelling, engaging and inspiring. Our marketing video production studio combines visual storytelling with data-driven digital marketing practices to bring your brand and business to life. We augment our in-house team of dedicated professions with an extensive list of contacts and partners to assemble specialized teams for every shoot we manage. 
<h1>Our studio team is motivated by the same ROI-centric philosophy that governs our entire agency practice. </h1>
We create videos that not only win awards; they produce results. Videos that tell your brand story in a way that makes an impact on your audience and bottom line.

Our Expertise

Shooting with Union

Every project begins with a deep understanding of your brand, your challenges and business goals. Here we do a deep dive to determine the style, creative concept and direction that best meets the goals of this project and speaks directly to your target audiences.

Discovery & Strategy

Number 1

Grounded by our video marketing strategy, we’ll begin working on the creative direction of your new video. Here, <a href="https://union.co/services/performance-media/campaign-creative-concepting">we’ll build out</a> comprehensive creative concepts, storyboards and script outlines to give you a detailed understanding of our creative vision and the finished product.

Creative

Number 2

As we move into pre-production, we’ll work through setting the logistics of our video shoot. We’ll define the shoot schedule, organize casting, scout locations, determine the music direction and ensure everything is ready for your shoot.

Pre-Production

Number 3

It’s time to shoot! Whether we go on-location or shoot in a studio, we’ll roll camera to capture the footage that will help tell your story and define your brand’s position.

Production

Number 4

Our Studio team will edit the raw footage to create compelling videos that engage your target audiences and helps you achieve your goals. During post is where we’ll work with you to add all of the extras that make for a professional video, including voice-over, sound design, and video effects. We’ll look for opportunities to create cut downs and additional videos from the shot footage to squeak the most out of your video budget and improve your ROI.

Post-Production

Number 5

Our Approach

Breakdown complicated products or services with easy-to-follow videos that take your target audiences through the key benefits, features, and differentiators of your offering.

Explainer Videos

<a href="https://union.co/services/performance-media/social-media">Support your social media</a> strategy with custom videos purposefully crafted for Facebook, Instagram, Snapchat, and more.

Social Media Creative

Share your <a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">brand story</a> or latest corporate announcement with compelling video that differentiates your brand and connects with your internal and external audiences.

Brand & Corporate Messaging

Whether you’re shooting for your next Superbowl spot or 5-sec YouTube bumper, Union’s team of experienced professionals can work with you to make a video ad that creates a memorable impact with your target audience.

Broadcast Spots

Capture your top customers’ real-life experiences and accolades with stylistic videos that give your customers a voice on your website and your digital campaigns.

Testimonials and Customer Stories

Ditch the slideshows and costly in-person onboarding seminars. Engage your team with training videos that educate while they entertain.

Training and Continuing Education

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Adobe

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Checkout our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Driving 
Progress

Volvo Trucks

Where Legends 
are Born

Mack Trucks

Partners on 
the Road

The Face of Modern Trucking

Never Come 
Back Again

Regal Boats

Case Studies

Time to craft your story. Together.

Video That Performs

Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Strategic partnerships with leading platforms and tools.

Checkout our outcomes across different projects.

Charlotte’s Got A Lot

Driving Progress

Where Legends are Born

Partners on the Road

The Face of Modern Trucking

Never Come Back Again

Time to craft your story. Together.

Ready to Get Started?

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Apply for the 2023 Kelly Somey Digital Marketing Scholarship

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

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Apply for the 2023 Kelly Somey Digital Marketing Scholarship

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Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

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Union Named One of the Best Places to Work in Charlotte for the Third Time