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Data-Driven SEO Performance Marketing Agency | Union

See how SEO can help your brand rank higher for the searches that matter to your audience.

Data-Driven SEO Services

Search is evolving. So should your SEO strategy. To get your site ranking on your customer’s preferred search engines you need a sophisticated approach to search engine optimization. Done right, a strong organic search presence can help you drive qualified traffic and convert customers who are searching for the products or services your brand provides. 

With data-driven SEO, we rely on data to drive decisions on how to optimize a website for search engines. This means using data to inform everything from keyword research and selection to content strategy.
One of the benefits of data driven SEO is that it can help your brand keep up with the latest trends in the ever-changing world of search engine optimization. By constantly analyzing your data, Union can adjust your strategy as needed to stay ahead of the curve.

SEO strategies 
optimized for success.

Service Overview

One site, optimized for every channel; that’s our core SEO philosophy. We will work with you to improve your brand’s presence across search engines, local search, and even voice apps through a unified search optimization strategy.
<h1>Improve your rankings for valuable keyword searches. </h1>
We start with the data. We’ll audit your optimization efforts to date, your site content, competition, and business goals to craft your optimization strategy. We’ll identify and deploy a combination of on-site and off-site optimization tactics designed to improve your rankings for valuable keyword searches. Regular performance reports will provide transparency into our efforts, your results, and your SEO ROI.

Our Expertise

Secure your rankings where it matters most.

We’ll craft a data-driven search, voice, or local optimization strategy focused on driving the results that matter to your brand. We’ll build this strategy on the findings uncovered through a combination of site audits, keyword research exercise and goal discovery.

Optimization Strategy

Number 1

From quick wins to long term impact, we'll create a roadmap that prioritizes the optimization tactics outlined in our strategy to focus our efforts and start driving an immediate return.

Prioritization Roadmap

Number 2

It all starts with what’s on the page. High performing SEO initiatives are built on a foundation of solid on-site optimization. Our team of experienced developers and content strategists will work with your team to ensure your site is set up for search, voice, and local optimization success.

On-Site Optimization

Number 3

Off-site optimization is a key factor when it comes to determining how your site ranks on search engines. We’ll deploy a white-hat, multi-faceted off-site optimization initiative to establish your site as a trusted source for relevant information and improve your rankings.

Off-Site Impact

Number 4

Keep tabs on your SEO performance and return-on-investment. We’ll provide regular reporting that tracks your performance and ranking improvements over time to prove the impact of your investment on your bottom line.

Reporting and ROI Tracking

Number 5

Our Approach

With traditional SEO, Union creates a customized strategy that works to improve your site's visibility, user experience, and ranking in the search results.

Traditional SEO

Whether it’s one shop in town or 1,000 stores across the nation, Union can help you attract more customers to a specific location with a local SEO initiative.

Local SEO

Improve your Amazon SEO and product listing optimization to outrank your competitors and show up higher in Amazon search results.

Amazon SEO

"Alexa, find more high-value customers." We’ll work with you to optimize your site and business to take advantage of the growing trend of voice search.

Voice Search

Investing in video content but not getting the results you need? We’ll craft and execute a YouTube optimization strategy that improves your brand’s visibility on the second most popular search engine in the world.

YouTube SEO Strategy

Every new website should be optimized prior to launch. With foundational SEO, we'll make sure your website is technically sound and drives relevant traffic from the start.

Foundational SEO

We’re always on the hunt for new tools and technologies to support our SEO efforts. Here are a few of our favorites.

Trusted partnerships with best-in-class SEO providers.

Google Marketing Platform

Hubspot

SEM Rush

Key Partnerships

Charlotte’s
Got A Lot

CRVA

Digitally 
Powered

Xoom Energy

Building Products for a Better Future®

National Gypsum®

Learn how Union can help improve your rankings.

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News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Trusted partnerships with best-in-class SEO providers.

Charlotte’s Got A Lot

Digitally Powered

Building Products for a Better Future®

Learn how Union can help improve your rankings.

Ready to Get Started?

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