Union creates successful ecommerce marketing campaigns designed to boost your digital ROI. Contact us today to discover how we can help you.

Ecommerce Digital Marketing Agency | Union

Even after 15 years of developing custom ecommerce solutions, we still approach every build like it’s our first. No preconceived notions, no cookie cutter techniques. Just bespoke websites that attract customers and drive sales.

Ecommerce Digital Marketing

It may come as a surprise, but even in today’s digital economy, most brands don’t consider themselves an ecommerce vendor. Not only is this assumption untrue, but it’s also costing brands millions in new customers and potential sales. The truth is whatever you’re selling, whether it’s products, tickets, destinations, or subscriptions, your brand can leverage the power of ecommerce to engage and sell directly to your customers. Supplement, or even eliminate, your existing retail channels with an ecommerce solution designed to improve your margins and bottom line.

Sell smarter.

Service Overview

Even after two decades of developing custom ecommerce solutions, we still approach every project like it’s our first. No preconceived notions, no cookie-cutter techniques. Just bespoke ecommerce websites and ROI-centric campaigns that attract customers and produce results. 
<h1>A return on your investment using a proven, data-driven approach. </h1>
Every ecommerce project starts with a series of discovery and research initiatives designed to form a 360-degree view of your target customer and their conversion journey. By putting the needs of your customers first, we can ensure our ecommerce solutions drive sales, improve LTV and provide a return on your investment using a proven, data-driven approach.

Our Expertise

We’ve got this in the bag.

Data defines our ecommerce solutions. We start every engagement with an in-depth research phase that utilizes a mix of first- and third-party data to examine your business operations, brand perception, in-market competitors and target audiences. Then we pour over our findings to develop the insights, best practices and guardrails that will inform our ecommerce strategy.

Data-Backed Strategy

Number 1

We design ecommerce sites that put the user’s considerations first; sites that are standard enough not to confuse first-time visitors but also not too predictable that they’re ignored. The pain points, desires, needs and motivations of your users guide every decision. Then we gauge how effective the design and copy are at engaging users with testing and more testing.

User Experience Design & Testing

Number 2

A high-performing ecommerce solution meets two critical needs. It connects with your customers and provide a frictionless purchase path across their favorite platforms and devices. But it also supports your back-end operations. Critical business systems like order fulfillment, inventory management, site security, data privacy and payment processing. We’ll work with you to develop an ecommerce solution that meets both of these needs. Seamlessly.

Platform & Infrastructure Development

Number 3

Empower your brand with the data you need to make critical business decisions. We’ll provide transparent reporting that tracks the performance of your ecommerce solution and identifies opportunities to cut unnecessary costs, optimize your experience, and scale your ecommerce ROI.

Business Intelligence & Reporting

Number 4

Our Approach

The <a href="https://cms.union.co/services/branded-content/web-mobile-app-development">websites we build </a>connect front-end and back-end needs, protecting customer information and keeping track of inventory. They also empower marketing teams to gather analytics for better audience engagement, goal completions and conversion rates.

Custom Ecommerce Websites

Discover and <a href="https://cms.union.co/services/performance-media">connect with your target audiences</a> across the digital landscape with an omnichannel digital marketing campaign built to perform. We’ll leverage a combination of first-and third-party data to target high-value potential new customers. A multi-step re-engagement effort will keep your customers returning to your site, increasing their lifetime value while minimizing your costs per acquisition.

ROI-First Marketing Campaigns

Drive consideration and sales by getting your products in front of relevant customers at the speed of search. We’ll define and execute a comprehensive <a href="https://cms.union.co/services/performance-media/search-engine-optimization">product optimization initiative</a> that improves your products’ rankings on your customers’ favorite search platforms.

Product Listing SEO

Need some help with your inventory management system? Not sure how to set up your Google Merchant Center? Our diverse team of developers, strategists, and product managers will work with you to develop custom solutions that eliminate your frustrations so you can focus on what matters most – growing your business.

Custom System Development

We partner with the top e-commerce platform providers in the world to ensure that we’re able to create a tailored solution built to meet your unique needs.

Proven systems. 
Proven results.

Shopify

GMP Analytics

GMP Optimize

Amazon Advertising

Datorama

Magento

Drupal

Adobe

Amazon Web Services

Craft CMS

Figma

Optimizley

SEM Rush

Webflow

Key. Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Making
Dogs Lucky

Dublin Dog

Case Studies

Let's help your online experience mean business.

End-to-End Ecommerce Support

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News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Proven systems. Proven results.

Check out our outcomes across different projects.

Making Dogs Lucky

Let's help your online experience mean business.

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