Brand strategy is the process of creating a unique and differentiated identity for a company or product. Learn how Union can help your brand today!

Brand Strategy & Management Services | Union

Brand Strategy & Management Services

A strong brand marketing strategy inspires confidence, affirms quality and forges an emotional connection between a company and its customers. This is why most<a href="https://www.nielsen.com/us/en/insights/article/2015/understanding-the-power-of-a-brand-name/" target="_blank" rel="noreferrer noopener"> customers prefer </a>to buy new products from brands they’re familiar with – brands that have established themselves in the minds of their customers. 
Brand strength isn’t just measured by impressions and market share. It’s measured by the relationship a company has with its customer base and how that base feels when they interact with the company. 
High-performing brands recognize the connections between business goals, marketing execution and customer sentiment. To excel, brands need to speak to the right audience, on the right channel, with the right message that emotionally resonates. An overarching brand strategy is critical to ensuring all tactical strategies ladder up to support business goals.

A clear direction 
that drives growth.

Service Overview

An inconsistent brand experience confuses customers and weakens the emotional connection between a brand and its audiences. Then you're less likely to win over new customers and re-engage existing ones. <h1>We work with you to define who your customer is.</h1>
Our brand strategy services focus on ensuring alignment across your entire brand platform. We work with you to define who your customer is. Uncover what they believe and what motivates their purchasing choices. 
Together, we’ll define, position, test and deliver your brand and values through a unified strategy across all of your campaigns.

Our Expertise

Bring your brand to life.

We’ll analyze a wealth of first- and third-party data sets to identify missed opportunities as well as possible solutions.

First- and Third-Party Data Analysis

Number 1

Brand development isn’t a cost; it’s an investment. Our brand strategies are infused with the underlying expectation that they grow profits and improve your brand equity.

Growth-Focused Ideology

Number 2

We’ll work with you to challenge outdated assumptions and validate new theories to ensure our brand strategies deliver the results you need.

Challenge and Validate

Number 3

Our team of brand strategists and creatives support our brand strategies with action plans, roadmaps and playbooks that put our recommendations into action.

Strategy in Action

Number 4

Our Approach

Inline Services Brand Strategy Brand Strategy 1

We’ll work with you to clarify and manifest your brand vision through strategic planning that aligns with your company’s strengths, opportunities, resources and customer base.

Brand Vision and Planning

How do you stack up against your competitors? Is there a disconnect between where you are and where you want to be in the minds of your customers? Take control of your position in the marketplace with a comprehensive brand positioning strategy.

Brand Positioning

Our team will work with your key stakeholders to articulate and define your brand through a combination of dedicated research and in-person workshops. Together, we’ll identify your brand’s foundation, personality, values, promise and essence.

Brand Articulation

Juggling multiple brands or sub-brands? Let our team of experienced brand strategists work with you to define and test a future-proof brand architecture strategy that eliminates brand confusion and supports your team and your customer’s needs.

Brand Architecture

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

GMP Surveys

Pulsar

Key Partnerships

Charlotte’s
Got A Lot

CRVA

Ever 
Wonder?

Discovery Place

Fresh Food 
Made Fresh

Cafe Rio

Partners on 
the Road

Volvo Trucks

Modern Luxury

Regal Boats

How Fast Can You Go?

Richard Petty Driving Experience

Transform your brand today.

Brand Strategies That Perform

Strategy Director Megan Carrigan Union Charlotte Nc

Take 10: with Megan Carrigan, Strategy Director

The Devil is in the (Web Design) Details: Why Typeface Matters

Does Your Brand Message Still Matter?

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

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<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Strategic partnerships with leading platforms and tools.

Charlotte’s Got A Lot

Ever Wonder?

Fresh Food Made Fresh

Partners on the Road