With Union’s market research and insights services, we provide your business with data to make better decisions and return a stronger ROI. Learn more.

Research & Insights Marketing Agency | Union

Research & Insights Marketing Agency

How well do you know the evolving needs of your customers and market? Brands that invest in research have an opportunity to challenge assumptions, uncover competitive advantages and execute compelling marketing campaigns that cut through the noise to resonate with their target audience. Actionable research is more than just studies and focus groups. It’s about identifying the human truth within the data, then leveraging those insights to improve marketing performance and drive growth.

Uncover new ways to drive performance.

Service Overview

As a creative and performance marketing agency, we believe that thoughtful research combined with thorough analysis and insight identification is critical to the success of high-performing marketing initiatives. 
<h1>Your brand reaches the ideal buyer, with the ideal message, at the ideal time.</h1>
Whether your brand is bringing a new product to market, launching a new website or driving profitable revenue with a new digital marketing campaign, Union starts by creating a research plan specific to your brand’s unique needs. Through a mix of quantitative and qualitative research initiatives, we work with your potential customers, current customers, employees and internal stakeholders to collect the data and findings we need to craft your targeted marketing strategies. The goal? Your brand reaches the ideal buyer, with the ideal message, at the ideal time. Our team of industry experts and brand strategists analyzes our findings to uncover the critical insights (company, category, customer and culture) that will fuel the creation of stronger creative, clearer channel plans and more profitable marketing campaigns. Research isn’t a one-time investment. Through ongoing analysis and data review, we continually optimize your marketing efforts over the lifetime of a campaign.

Our Expertise

Get inside the 
minds of your  
customers.

Through a series of one-on-one conversations with key stakeholders, we will partner with your team to interview individuals within your organization that have a vested interest in the outcome of a new project or campaign. We use stakeholder interviews as a tool to gain alignment, uncover new insights and opportunities, and determine critical needs.

Stakeholder Interviews

Number 1

Who better to inform your organization on the changing needs of your customers than the customers themselves? These interviews are an opportunity to connect with your customer base directly to gather key insights and answers to your critical questions.

Customer Interviews

Number 2

Get inside the minds of your customers. Our ethnographic studies help brands better understand the cultural trends, lifestyle and primary purchase motivations through on-site observations and interviews.

Ethnographic Studies

Number 3

New technology (hello, smartphones), now lets your study participants build out diaries on their schedule through text, photo and video logs to broaden our understanding of their lifestyles, routines and behaviors.

Diary Studies

Number 4

See and hear firsthand what real customers have to say about your product, service, website or app. Validate assumptions and learn what works (and what doesn’t) before reaching the market.

Usability Studies

Number 5

Research Techniques

Inline Services Brand Strategy Research Insights

Launching a new product or service? Let us help identify the optimum target market, message and go-to-market strategy.

Market Research

Discover what your customers are saying about your brand or product on their social media accounts. Identify conversational trends, hot-topic issues, emotional sentiment and candid feedback.

Social Listening

Have the data, but want to go deeper? We can work with your team to uncover the key insights and critical takeaways from your research collection efforts.

Analysis & Reporting

We’re always on the hunt for new tools and technologies to support our research efforts. Here are a few of our favorites.

Trusted partnerships with best-in-class data providers.

Google Marketing Platform

GMP Data Studio

GMP Analytics

GMP Surveys

Indeemo

Audiense

Optimal Workshop

Pollfish

Pulsar

Adara

Arrivalist

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Let's Live

Diversey

Case Studies

Need a partner for your next research initiative?

Let’s Get Started

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

3 Ways AI-Powered Art Will Impact Advertising

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Trusted partnerships with best-in-class data providers.

Check out our outcomes across different projects.

Charlotte’s Got A Lot

Let's Live

Need a partner for your next research initiative?

Ready to Get Started?

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