Addressable TV is a digital television technology that allows for more targeted and personalized advertising. Reach out to Union today on how to get started.

Addressable TV Advertising Agency | Union

Addressable TV Advertising

Ditch the ineffective broad-market television buy and improve your TV ad campaign ROI by paying only for the households you want to reach. Addressable TV advertising allows brands to segment their television audience and take control of who is – and isn’t –seeing their ad. 
Don’t tie your television ads to a specific show or channel. With addressable TV you can be confident that you’re hitting your target audience whatever their favorite show.

Television advertising 
goes digital.

Service Overview

Consumers are tired of seeing ads they don’t find relevant. They tune them out (literally), which is bad news for your brand and your budget. 
<h1>Get your message in front of your ideal audience.</h1>
As a performance-driven digital agency, we’ll work with you to get your message in front of your ideal audience. We leverage first- and third-party data to segment your audience to maximize efficiencies and increase your return on investment. 
Need help with your <a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">TV creative</a>? We’ve got you covered. Our award-winning <a href="https://cms.union.co/services/branded-content">studio team</a> stands ready to create your next campaign.

Our Expertise

The television advertising revolution is here.

Quit wasting your marketing dollars by putting the right message in front of the wrong audience. With Addressable TV, we can leverage first- and third-party data sources to create targeted consumer segments that will resonate with your ad.

Data-Driven Audience Segmentation

Number 1

Get your ad in front of the consumers that matter most to you. Addressable TV lets you service different ads to different households - even if they’re watching the same program.

Personalized Reach

Number 2

Stop buying television ad space based on viewership and frequency, and start leveraging richer data points to optimize campaign performance and increase your return on ad spend.

Increased Return on Advertising Spend

Number 3

Go beyond the traditional television set to reach your customers on their favorite devices.

Cross-Device Connectivity

Number 4

Benefits of Addressable TV

Inline Services Performance Media Addressable TV

Tap Union’s team of talented videographers and animators to produce your next digital television spot.

Commercial Production

Hit the markets that matter most to you with a precision-targeted addressable TV campaign.

Geo-Fenced Addressable TV Campaigns

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Tame Any Terrain

FOX Factory

Charlotte’s Got A Lot

CRVA

Ever Wonder?

Discovery Place

A Strategy That Shines

Autobell

Changing Lanes

Hendrick Motorsports

Fresh Food Made Fresh

Cafe Rio

Case Studies Test

Let's turn your TV campaign into a digital success story.

Data-Driven Television Advertising

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News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Check out our outcomes across different projects.

Let's turn your TV campaign into a digital success story.

Ready to Get Started?

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