Research to Reporting

Assess and optimize in every phase.

Research & Insights

We establish thoughtful strategies using a variety of tools for insights as well as conducting quantitative and qualitative research.

Customer Experience

We work to optimize each interaction a customer has with your brand based on knowledge from customer journey mapping, user empathy research, touchpoint mapping and other methods.

Brand Strategy

Our team builds out a brand articulation from brand pillars to brand promise, and a brand architecture to both correlate and differentiate brands within a company portfolio. We explore market white space to unlock innovation opportunities.

Brand Identity & Messaging

We workshop your brand to expertly formulate your messaging from value propositions to content language, and your visible elements such as your logo and colors – everything needed to distinguish your brand in the consumer eye.

Data Science & Analytics

We don’t make a decision for your brand that’s not rooted in data and focused on tangible goals. We pair that with tracking and analytics for optimization.

CRM Implementation

We bridge marketing and sales through CRM implementation that works with your brand’s existing processes and creates a pathway for success.

Advanced Attribution

We don’t assume the last marketing channel a consumer touches prior to purchase is the key to success. We place equal value across all marketing channels that are part of the customer journey.

Predictive Customer Modeling

We strengthen campaigns by determining the ideal marketing actions per each group of customers you’re targeting, based on anticipated results.

Conversion Rate Optimization

We optimize your website, ads and various channels based on analytics that help us understand how users are engaging with your brand and content.

Reporting & Data Visualization

Our strategists routinely track analytics across your brand’s channels to improve optimization plans, which we share through reporting and data visualization.

Evolve through data and strategic optimization.

Get Started Now

News & Insights

Related Articles

Strategy Director Megan Carrigan Union Charlotte Nc

Culture

Take 10: with Megan Carrigan, Strategy Director

Blog 2018 09 Website

Insights

Does Your Brand Message Still Matter?

Union Square

Insights

See Yourself Here: Augmented Reality Marketing & Brand Strategy