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Data Visualization Services & Consulting | Union

Reporting & Data Visualization Services

If your team is spending more time preparing reports than they are analyzing them, you need to rethink your reporting approach. Too many brands are working with ineffective dashboards and reporting frameworks that are more complicated than helpful. 
If you want your reporting to make an impact on your business, you need to focus your efforts on creating reports that get past the raw data. Great reports identify the insights and trends your team needs to know to improve campaign performance and drive customer action.

Transform data analysis into marketing intelligence.

Service Overview

We work with enterprise businesses to define and implement reporting and data visualization strategies that transform their raw data into eye-catching, user-friendly reports, presentations and dashboards. <h1>The insights and clarity needed to inform key business decisions.</h1>
By providing comprehensive analysis and data visualization services, we help brands articulate the specific data points that most influence their bottom-line success. Then we get to work crafting bespoke dashboards and reporting frameworks that provide our partner teams with the insights and clarity needed to inform key business decisions.

Our Expertise

We make data look good.

We'll build custom dashboards that effortlessly visualize your KPIs and align with your brand standards and data accessibility needs.

Custom On-Brand Dashboards

Number 1

A dashboard is only as effective as the data it shows. We’ll set up the necessary technical solutions on the backend to populate your new dashboard with the clean, accurate data your team needs to drive success.

Data Integration

Number 2

We’ll review initial dashboard prototypes with your internal stakeholders to ensure that we’re on track to create reporting frameworks that are equal parts accurate and useful.

Testing & Refinement

Number 3

Once the data starts flowing, our data scientists can dive in and provide your team with relevant insights. We’ll also share our recommendations on how to turn your data findings into profit-driving actions.

Insights & Recommendations

Number 4

We’ll facilitate robust training sessions so your team can feel confident leveraging your new dashboards to support their business needs. We'll also provide ongoing guidance and recommendations for improving your dashboards over time.

Training & Ongoing Guidance

Number 5

Our Approach

Inline Services Brand Strategy Reporting Data Visualization

Does your organization suffer from data overload? We’ll create comprehensive dashboards that break down complicated concepts into easy-to-understand visuals.

Data visualizations that fuel decision-making.

Google Marketing Platform

GMP Campaign Manager 360

GMP Data Studio

GMP Tag Manager

GMP Analytics

Datorama

GroundTruth

Looker

SEM Rush

Tableau

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Charlotte’s
Got A Lot

CRVA

Let's Live

Diversey

A Strategy That Shines

Autobell

Case Studies

Visualize your data stories with KPI-centric reporting.

Let’s get to work

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

3 Ways AI-Powered Art Will Impact Advertising

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Data visualizations that fuel decision-making.

Check out our outcomes across different projects.

Charlotte’s Got A Lot

Let's Live

A Strategy That Shines

Visualize your data stories with KPI-centric reporting.

Ready to Get Started?

Related Articles

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Related Articles

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Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

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Union Named One of the Best Places to Work in Charlotte for the Third Time

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3 Ways AI-Powered Art Will Impact Advertising