Union’s design team creates creative marketing concepts that blend brand-centric strategy, powerful visuals, and compelling copy to attract potential customers. Learn more and get started.

Creative Concept Advertising Agency | Union

Creative Concept Advertising

Campaign performance lives and dies by its creative support. Weak creative gets ignored. Strong creative earns results. Your campaign creative has the power to move customers. To trigger an emotional reaction that resonates with its audience. 
One part science, all parts art, high-performing creative marketing concepts are a blend of brand-centric strategy, powerful visuals and compelling copy. To drive performance, all elements need to come together to tell a single story that captures the attention of your audience and injects your brand into the minds and hearts of your potential customers.

Compelling creative. 
Meaningful results.

Service Overview

Sure, our campaign creative may win awards, but that’s not why we’re here. We pride ourselves on producing creative works that get noticed. Creative that drives results for our clients. We understand it’s the results, not the accolades that matter most to our clients. <h1>Tell a seamless story through a single, cohesive vision.</h1>

That’s why all our creative efforts begin with the user’s needs in mind. We take the time to form a fundamental understanding of our brand’s target audience and the channels that will support our campaign creative. 
Leveraging these insights, our team of creative professionals will work with you to create an overarching creative big-idea for our campaign. This concept will be our guiding strategy, empowering our creative team with the direction they need to tell a seamless story through a single, cohesive vision. We’ll then execute our chosen concept, producing specific creative assets that are memorable and demand action from your target audience.

Our Expertise

Connect, engage and drive action.

All of our creative concepts are built on a firm strategic foundation. We work with you to formalize an understanding of who your target audience is. We then analyze all available data points to determine the <a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">messaging</a>, imagery and copy that will compel them to action.

Creative Strategy

Number 1

Before we pull the trigger on a full-blown campaign, we’ll create prototype versions of our favorite concepts to test with your internal stakeholders and external customers.

Prototyping and Testing

Number 2

Collaborating with your internal team, we conceptualize the look and feel of your campaign. Our eye for detail and cutting edge design helps us ensure our creative delivers the results our clients are counting on - while also picking up some industry awards and recognition.

Award-Winning Creative

Number 3

Our design and production team will bring our creative marketing concepts to life from <a href="https://cms.union.co/services/branded-content/video">video ads </a>and online advertisements to podcast spots and <a href="https://cms.union.co/services/performance-media/digital-out-of-home">digital out-of-home</a>. Our production plans are built around your budget, ensuring that we deliver finished creative that aligns with your level of available investment.

Budget-Conscious Production

Number 4

Our Approach

Inline Services Performance Media Campaign Creative Concepting

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Adobe

Key Partnerships

We create and manage multi-channel marketing campaigns for travel &amp; tourism, health &amp; wellness, food &amp; beverage, utilities, mobility, financial services, retail, luxury and B2B brands.

Check out our outcomes across different projects.

Charlotte’s Got A Lot

CRVA

Let's Live

Diversey

Heavy Haul's Heavy Hitter

Volvo Trucks

Small Batches Big Goals

Lindy’s Homemade Italian Ice

Chasing Glory

704Games

Where Legends Are Born

Mack Trucks

Partners on the Road

Case Studies Test

Time to tell your story.

Creative Makes An Impact

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

Union Named One of the Best Places to Work in Charlotte for the Third Time

3 Ways AI-Powered Art Will Impact Advertising

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://cms.union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/predictive-data-modeling">Predictive Customer Modeling</a></li><li><a href="https://cms.union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://cms.union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://cms.union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://cms.union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://cms.union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://cms.union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://cms.union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://cms.union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://cms.union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://cms.union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://cms.union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://cms.union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://cms.union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://cms.union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://cms.union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://cms.union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://cms.union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://cms.union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://cms.union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://cms.union.co/services/branded-content/video">Video</a></li><li><a href="https://cms.union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://cms.union.co/services/branded-content/photography">Photography</a></li><li><a href="https://cms.union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

Branded Content

/services/branded-content

Services

Strategic partnerships with leading platforms and tools.

Check out our outcomes across different projects.

Time to tell your story.

Ready to Get Started?

Related Articles

Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

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3 Ways AI-Powered Art Will Impact Advertising

Related Articles

News
Valtech Acquires Union as it Scales End-to-end Creative & Performance Marketing Capabilities

News
Union Named One of the Best Places to Work in Charlotte for the Third Time

Insights
3 Ways AI-Powered Art Will Impact Advertising