Display Advertising Drive brand awareness and consumer interest
Reach customers with precision and scale
Display ads, sometimes called banner ads, have remained a tactic in the ever-evolving digital landscape for one reason: they work. Much like the rest of the internet, their standards have matured and evolved over time. Due to this evolution, it’s safe to say that the online display banners of today are vastly different than the banners that were served up a decade ago.
While the look of banner ads may not appear very different from a decade ago, the display ads of today are segmented, targeted and work much harder for brands — thanks, in no small part, to the evolution of complex ad serving systems which identify and target messages to qualified/unique users. Such metric-driven technology was non-existent in the early 2000s but now provides a refined level of success measurement.
Taking the guesswork out of your hands, UNION creates a Display Media Plan which takes all of these systems into consideration. We work with brands to identify a campaign’s target audiences and messages. Once identified, we then conduct research across the digital media landscape to identify the optimum approach to target the campaign’s audience.
Contact UNION today to review your current marketing strategy and learn how our display advertising services can help brands achieve their goals.
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We Are UNION
UNION is a digital-first agency. We create experiences that help businesses thrive.
We believe in order to reach and engage with today's highly-connected consumers, all successful marketing programs should lead with digital. The experiences we create dutifully align with our client's objectives and goals — and deliver measurable results.