No Nonsense

Little Package,  Big Style

One of America’s best-known tights and leggings brands were looking for out-of-the-box thinking to achieve a stylish “in-the-box” concept that could be supported with a digital ad campaign.

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BACKGROUND

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Completion Date

2013

No nonsense has a legacy of providing legwear for women who want style and quality at affordable prices, successfully doing so for over three decades. However, that legacy had not evolved with the generations of consumers and was looking to target younger consumers by leveraging digital channels where those users are active and speak creatively to their sense of style.

Union was brought in to help create a digital campaign focusing on a key factor of what younger women wanted from leggings and tights: color options. This included conceptual direction, art direction and creation of all digital campaign content and media assets for the upcoming year.

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STRATEGY

Boxing Out the Competition

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Execution

Colossal Color

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