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Charlotte Paid Search Advertising & Digital Marketing Campaigns

The internet has fundamentally changed the way people find products and make purchases. Recent studies have shown that over 90% of U.S. consumers with internet access conduct online research before making a purchase. Just as important, they are also making the purchase online.

Digital marketing campaigns allow a focused and direct approach to reaching those consumers, throughout all stages of the buying cycle. When compared to traditional advertising methods, such as radio, TV and print, the results are much more measurable. This means that it’s easier than ever to determine the success and ROI of your advertising spend.

To determine if a brand could benefit from a targeted digital marketing campaign, they should consider the following questions:

  • Is the brand capitalizing on this trend towards having a strong online presence?
  • Are the appropriate products and services appearing at the top of the search results for important keywords and search phrases related to the brand?
  • Is the brand positioned strongly against its competitors for these keywords and search phrases?
  • Is the brand driving enough traffic to its website to reach their marketing and sales goals?
  • Is the brand harnessing the potential of Google advertising?
  • Does the brand have a strong understanding of how their target audience interacts with its website?
  • Does the brand have a strong understanding of their target audience's online behavior?

If the answer is "no" to any of these questions then digital marketing campaigns are a potential solution to help increase sales, online presence and drive meaningful traffic to a website or other digital platform.

UNION is a Google Adwords Certified Partner Agency located in Charlotte, NC that creates and manages targeted digital marketing campaigns to engage and connect highly qualified visitors to a brand’s platforms. Our Google Certified campaign managers specialize in understanding brand strategy across all industries, as well as their unique challenges and goals, in order to develop a comprehensive digital marketing plan. This plan may include: 

  • PPC management
  • Google advertising
  • Remarketing
  • Social media advertising
  • Targeted email marketing
  • AdWords help

Through ongoing analysis and optimization, brands typically experience significant increases in ROI and measurable impacts on their bottom line.

Contact UNION today to review current marketing strategies and learn how our targeted digital marketing campaign services can help brands achieve their goals.

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UNION is a digital-first agency. We create experiences that help businesses thrive.

We believe in order to reach and engage with today's highly-connected consumers, all successful marketing programs should lead with digital. The experiences we create dutifully align with our client's objectives and goals — and deliver measurable results.

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