Leading on Opportunity aims to be an agent of change in response to a 2014 study that ranked Charlotte last in upward mobility on a list of 50 US cities. Although their original website shared the economic report, the brand sought to better connect with the city, promote their efforts and be a connecting force for change.
Understanding the launch of this website would be a focal point for starting conversations toward societal change, Union built an intuitive experience that featured not only the report but personal stories of mobility, news, events and ways to take action. In addition, we optimized the website for SEO to get as many locals involved as possible in this critical community issue.
Task Force Report