Union + Valtech is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce measurable results.

Union + Valtech | A creative & performance agency

Husqvarna Case Study

As a global brand with a reputation for innovation, Husqvarna needed help creating content that could work both regionally and across continents. The goal? Position the 330-year-old company as a tech brand with smarter, superior products for consumers and professionals alike.

Working at the cutting edge

Husqvarna

Paid Social

Content Marketing

Branded Content

Video

Services

While Husqvarna is well known as a premium brand leader in certain parts of the world, in others they are often lost in an increasingly crowded marketplace. To help breakthrough online, we needed to create a mix of user-focused content that would resonate across the brand's key audiences, from suburban consumers to lawn and tree care professionals.

Growing awareness and shaping a narrative

Background

Building on Husqvarna's positioning as a brand that unites nature and technology, we wanted to ensure the added value of convenience was also featured in our content. By emphasizing how each product's innovative design led to benefits that mattered to each end user, we could tie the brand's premium price with meaningful differentiators.

Nature, technology and convenience

Brand Strategy

When it came to producing content, we knew the look and feel of each asset had to match the premium quality of the products themselves. A sleek and cinematic approach informed every choice, from art direction to visual effects.

Premium at every point

Creative Strategy

When it comes to branded social content, it can be difficult to break through all the noise. And “noise” was exactly what was on our mind when the brand asked us to create spots for their new Automower, a fully-automated, silent lawn care machine, perfect for a world with so many people now working from home. To bring both humor and relevancy to the campaign, we scripted multiple spots that heightened both the annoying problem of loud mowers and the innovative solution that is Husqvarna’s Automower, driving targeted awareness for a product that promises to be “the end of noisy neighbors.”

The end of noisy
neighbors

Social Campaign

As an innovative leader in a competitive space, it’s so important for Husqvarna to get their latest products in the hands of industry influencers and professionals alike. We partnered with the brand to capture content across multiple events to quickly create demos, first looks and side-by-side comparison videos for a variety of social media channels and audiences.

Offline impressions

Event Coverage

With so many competitors in stores and online, we needed to find clever, cost-effective ways to showcase Husqvarna’s products that would allow us to maximize video output across multiple channels. Using custom builds for in-office photo shoots and video capture, we kept costs low while still bringing out the best of the brand’s extensive catalog.

Sometimes we hang chainsaws from the ceiling

Studio Production

In our years-long collaborating with Husqvarna, we’ve helped the brand not only define its positioning in a global marketplace but also translate their reputation for innovation and premium products into branded content that’s instantly recognizable across the world.