Union + Valtech is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce measurable results.

Union + Valtech | A creative & performance agency

WORX Case Study

Positec, a manufacturing company that specializes in production of power tools and lawn and garden equipment was looking to make the leap from an exclusively direct-to-consumer brand into a big box retail brand. Lowe’s Home Improvement gave them an opportunity to prove WORX NITRO could compete on the shelves, so our task was to help drive awareness of these products at Lowe’s within a new market.

Proven Power at retail

WORX

Data & Brand Strategy

Branded Content

Programmatic

Paid Search

Paid Social

Services

We worked with Positec and Lowe’s to develop an omnichannel media strategy focused on driving in-store visits. Our strategy was meticulously crafted to ensure we were prioritizing users to head in store. We leveraged our technology partners to track footfall attribution, store visitation lift, brand lift, and in-store sales across paid search, paid social, programmatic display, CTV, and DOOH channels. Continuous optimizations were made to increase budget allocation and performance in the channels driving the highest volume of store visits.

Powering sales
from click to brick

Background

Aligning with seasonality and audience need states, we created several CTV ad spots that highlighted the key differentiator for the WORX Nitro tool line: lightweight, electric tools with Proven Power™.

Creating awareness 
with CTV.

Connected TV

To keep up with the constant content demands of social media, our in-house production team looked for streamlined ways to create a wide range of targeted assets, without compromising on quality. From live action video capture to leveraging AI to transform still imagery into smooth motion graphics, we maintained steady content production to ensure the creative reflected the demands and interests of consumers throughout the year.

Building on our customer base

Knowing the size of the test market was limited to 5 Lowe’s stores within a small radius, our creative and media teams worked together, versioning out store-specific assets with strategically-placed media buys near each location to drive in-store foot traffic.

Helping consumers 
shop hyperlocal

Digital OOH

Our team leveraged highly-specialized paid search tactics, targeting audiences within a 5-10 mile radius of Lowe’s locations. By using lookalike audiences and DIY interests we were able to optimize search images and copy to more efficiently run our media campaign.

Powering up with performance max

Performance Max

Alongside location-specific creative on paid media channels, our team created a unique landing page for each store that allowed consumers to easily check product stock and get directions to their nearest Lowe’s.

Driving conversions to your local Lowe’s

Landing Page

Not only were we introducing a new brand into Lowe’s, we were also entering into a new market in California. Our campaign directly drove over 8,000 store visits in three months, along with a 465% visitation lift – a marked increase in the likelihood users exposed to our ads would visit a store. The campaign resulted in $68,000 in sales for the initial three-month pilot, validating the investment for Positec and garnering pans for expansion.​

Proven Power at retail

Short-term wins with long-term results

465%

Visitation Lift

8,000+

Stores visited in 3 months

$68,000

worth of in-store product purchases