Discover critical customer insights and make better business and marketing decisions with Union’s predictive modeling services. Learn more here.

Predictive Customer Modeling Agency | Union

Predictive Customer Modeling

Predictive customer modeling empowers your company to make business and marketing decisions based on anticipated customer actions. With predictive modeling, brands can gain critical insights about their current and potential customers that can be leveraged to create highly targeted, personalized and profitable marketing campaigns.

As close as you can 
get to seeing the future.

Service Overview

Ever wish you could predict the profitability of a new campaign before hitting the launch button? Our team of data scientists utilizes a wealth of first- and third-party data sets to build predictive models that forecast message resonance, performance actions and KPIs that affect your bottom line.<h1>Make data-backed decisions to maximize your ROI. </h1>

As a performance marketing agency, we are dedicated to leveraging the latest technologies to ensure your campaigns drive results. Predictive customer models allow our team to gain insight into your target audience’s behaviors to predict how likely they are to be influenced by a campaign. 
Our team of experienced data scientists is ready work with your organization to craft predictive models that provide your team with the insights and forecasting they need to make data-backed decisions to maximize your ROI.

Our Expertise

Get to know your real customers.

We’ll start with in-depth discovery designed to provide our team with the insights into the KPIs and customer behavior patterns that matter most to your business. We’ll analyze and clean your data in preparation for modeling.

KPI-Focused Discovery & Data Analysis

Number 1

Once we have your data in order, we’ll prepare a series of predictive customer models and frameworks custom-built to provide your team with the future-centric insights you need to make critical marketing and business decisions.

Modeling & Framework Creation

Number 2

We’ll monitor and optimize our models in real time using machine learning to process and reflect new data as it becomes available.

Ongoing Optimization & Machine Learning

Number 3

We’ll look across your entire marketing ecosystem to ensure our predictive customer models account for the cross-channel activities of your target audience and customers.

Omnichannel Focus

Number 4

How It Works

Inline Services Brand Strategy Predictive Customer Modeling

Scale your marketing efforts and revenue by creating a prediction model built on a deep understanding of your target demographic’s most common, conversion-centric behaviors.

Behavioral Clustering

Track your customers' likelihood of future purchases based on their historical buying behavior.

Product-Based Clustering

Use predictive customer modeling to gain insight into how much of a customer’s budget has been allocated toward your product or service.

Share of Wallet Estimate

With this predictive model, we can analyze which historic marketing actions have caused a disproportionate increase in customer churn.

Likelihood of Churn Percentage

Get a clear picture of your customers' lifetime value to better understand the true return on your marketing investment.

Customer Lifetime Value Forecasting

Our team works with the industry's most prominent platforms and partners to maximize the success of every campaign.

Strategic partnerships with leading platforms and tools.

Google Marketing Platform

Hubspot

GMP Campaign Manager 360

GMP Data Studio

GMP Tag Manager

GMP Analytics

Facebook

Datorama

Audiense

Adara

Arrivalist

GroundTruth

Looker

Microsoft Dynamics 365

Pipedrive

Salesforce

Tableau

Key Partnerships

See what our team can do for you.

Grow True Customer LTV

Creating A Customer Journey Map – Part II

Part II: How to Create Buyer Personas for Your Business

Part I: Why Buyer Personas in Marketing Matter

News & Insights

Focused on continuous 
performance.

<ul><li><a href="https://union.co/services/data-brand-strategy/research-insights">Research &amp; Insights</a></li><li><a href="https://union.co/services/data-brand-strategy/customer-experience">Customer Experience (CX)</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-strategy">Brand Strategy</a></li><li><a href="https://union.co/services/data-brand-strategy/brand-identity-messaging">Brand Identity &amp; Messaging</a></li><li><a href="https://union.co/services/data-brand-strategy/data-science-analytics">Data Science &amp; Analytics</a></li><li><a href="https://union.co/services/data-brand-strategy/crm-implementation">CRM Implementation</a></li><li><a href="https://union.co/services/data-brand-strategy/advanced-attribution">Advanced Attribution</a></li><li><a href="https://union.co/services/data-brand-strategy/predictive-customer-modeling">Predictive Customer Modeling</a></li><li><a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Conversion Rate Optimization </a></li><li><a href="https://union.co/services/data-brand-strategy/reporting-data-visualization">Reporting &amp; Data Visualization</a></li></ul>

Data & Brand Strategy

/services/data-brand-strategy

<ul><li><a href="https://union.co/services/performance-media/multi-channel-planning-buying">Multi-Channel Buying</a></li><li><a href="https://union.co/services/performance-media/campaign-creative-concepting">Campaign Creative</a></li><li><a href="https://union.co/services/performance-media/paid-search-marketing">Paid Search</a></li><li><a href="https://union.co/services/performance-media/paid-social-media">Paid Social</a></li><li><a href="https://union.co/services/performance-media/programmatic">Programmatic</a></li><li><a href="https://union.co/services/performance-media/influencer-marketing">Influencer Marketing</a></li><li><a href="https://union.co/services/performance-media/amazon-advertising">Amazon Advertising</a></li><li><a href="https://union.co/services/performance-media/addressable-tv">Addressable TV</a></li><li><a href="https://union.co/services/performance-media/shopping-ads">Shopping Ads</a></li><li><a href="https://union.co/services/performance-media/digital-out-of-home">Digital Out of Home</a></li><li><a href="https://union.co/services/performance-media/geofencing-hyper-local">Geo-Fencing / Hyper-Local</a></li><li><a href="https://union.co/services/performance-media/search-engine-optimization">SEO</a></li><li><a href="https://union.co/services/performance-media/social-media">Social Media</a></li><li><a href="https://union.co/services/performance-media/content-marketing">Content Marketing</a></li><li><a href="https://union.co/services/performance-media/marketing-automation">Email &amp; Marketing Automation</a></li></ul>

Performance Media

/services/performance-media

<ul><li><a href="https://union.co/services/branded-content/ui-ux-design">UI/UX Design</a></li><li><a href="https://union.co/services/branded-content/web-mobile-app-development">Web &amp; Mobile Development</a></li><li><a href="https://union.co/services/branded-content/ecommerce">Ecommerce</a></li><li><a href="https://union.co/services/branded-content/video">Video</a></li><li><a href="https://union.co/services/branded-content/animated-content">Animated Content</a></li><li><a href="https://union.co/services/branded-content/photography">Photography</a></li><li><a href="https://union.co/services/branded-content/3d">3D Modeling</a></li><li><a href="https://union.co/services/branded-content/motion-toolkits">Motion Toolkits</a></li></ul>

As close as you can get to seeing the future.