Solutions for  Every Need

A global leader and manufacturer of printing solutions wanted to update their website to make it easier to navigate and increase lead generation. Union was brought in to help showcase the brand’s products in a more organized and user-friendly format, changing the overarching focus from a products-based to solutions-based experience.

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Connecting People to Information


February 2019

From retail to manufacturing to healthcare, SATO America offers solutions to diverse industries with products including industrial thermal printers and handheld labeling technology. The challenge the brand encountered online was growing its business with an outdated website that was difficult to navigate.

Union took the lead on crafting a new experience to help showcase SATO America’s breadth of products as solutions, appealing to the specific industries the brand is able to serve. In particular, we sought to highlight the brand’s RFID capabilities, scanning technologies and other tools a customer would find critical to their workflow.

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UX Strategy

Thinking About the Bigger Picture

Sato Ux
Case Study Sato Cm
Sato 3D

Content Management

Structural Changes

Sato Cms