With the aid of Union’s Studio team, Grady-White boat builders were able to capture a day on the water with high quality production videos

Grady-White Boats | Digital Experience Case Study | Union

Grady-White Boats Case Study

One of the world’s most respected boatbuilding companies was in need of new consumer-facing content that seamlessly captured the features and benefits of their newest models. Union’s Studio team conceived and produced videos that brought the Grady-White experience to life through an authentic look at a day on the water with friends and family.

Exceptional Attention 
To Detail

Grady White

Wanting to offer potential customers more than just a glimpse at “Grady life,” Union pitched a concept that would take the viewer on the water for a typical day in the life of a Grady-White boat owner. Following the owners in each video from sun up to sun down, the viewer experiences the joy and freedom of a day on the water, as made possible through the incomparable quality and performance of a Grady-White.

A Day on the Grady

Concepting

Branded Content

Services

As a premium fiberglass boat manufacturer, Grady-White appeals to adventurous boaters looking for a product that emphasizes quality over ostentation. Identifying themselves as a family-focused brand, Grady-White targets owners who love to share their boat with their family, as well as host social outings with friends. With the release of the 330 Express and Adventure 208 models, Grady-White looked to Union to not only help differentiate their brand from competitors but also distinguish each boat through compelling, relatable content that still addressed key details for consumers: upholstery, size of the helm, functional materials, engine specs and more.

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