Market Landscape Research Get from where you are to where you want to be

UNION is a trusted brand partner that works to help brands understand and improve their place in the digital marketplace.

Thanks to the vast opportunities that digital marketing offers, every brand must contend for position and growth within their market. How your brand is perceived against your competitors should have a direct impact on your marketing efforts, but without the proper research done it can be unclear what strategies could yield the best results. In doing market landscape research, UNION can not only qualify your brand’s position and make recommendations for improvement, but we can use our research to provide a baseline against which to measure future marketing efforts. This ensures that you see real results on your brand’s marketing investment.

So what should brands be looking for in their competitive analysis? Through market research should compare the tactics, topics and channels utilized both by your brand and your competitors. Benchmarking your brand amongst its relevant competitors, industry leaders and market influencers helps set the right framework for your marketing strategies, choose the appropriate KPIs for performance and make realistic goals for your campaigns. UNION has experience working across verticals with brands in every industry, providing brands with a valuable outside perspective on where they are in the marketplace and where they can be.

Our service offerings include:

  • Digital marketing platform design and development to create a website or mobile app for your customers to learn more about a brand and its offerings.
  • Traffic acquisition campaigns to target specific search terms and demographics to drive highly-qualified visitors to a digital marketing platform.
  • Strategic content marketing to create additional opportunities for brand engagement with a target audience through the creation of valuable and compelling content.

Contact us today to review your digital marketing strategy and learn how UNION helps brands engage consumers, build loyalty and reach their goals.

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UNION is a digital-first agency. We create experiences that help businesses thrive.

We believe in order to reach and engage with today's highly-connected consumers, all successful marketing programs should lead with digital. The experiences we create dutifully align with our client's objectives and goals — and deliver measurable results.

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