Content Marketing Attract Your Customers With Valuable Content
We create content that meets customers’ needs and supports key business objectives.
UNION is a digital marketing agency located in Charlotte, NC that creates and manages targeted digital content marketing efforts designed to drive highly qualified visitors to our clients’ websites.
The content on your website tells your visitors who you are, encourages them to dig into your site and works to establish your company as a trusted expert in its field. It is the strength of this content that will be largely responsible for helping to attract visitors to your site, pulling in valuable search traffic and getting the attention of potential customers.
We create content that can strategically connects your customers and prospects with experiences that deliver value and show that you understand them, in a style that communicates your brand and provokes action.
Our content services are customized to fit your unique objectives and ensure that you are effectively reaching your customers. Below are a few examples of the ongoing content services we provide.
Content Strategy Development
Typically, the first step is to conduct a content audit. By collecting and assessing your existing assets, we can identify gaps in your messaging and uncover new opportunities to repurpose your existing content.
Once that is complete, UNION will work with your team to identify your business goals and their corresponding metrics. We will then brainstorm, concept and define a content strategy that is tailored to your specific needs and marketing calendar. Our in-depth content strategy process helps to ensure that we go to market with content that will meet your overarching marketing objectives.
Weekly Blog Posts
Regularly updating your site with new, engaging and relevant content is a simple way to engage your target audience and drive users to your site for new updates and information. Blog posts not only allow you to position your company as a market leader, but provide an opportunity for you to expand your search engine optimization efforts and increase your page ranking.
Blog posts are also well positioned to reflect the various voices of your brand and your unique approach, as well as the overall culture of your workplace and workforce.
Social Media Management
Social media is one of the most effective ways for brands to connect with consumers online. Nielsen reports that more than 20% of time spent online is devoted to social media, which is more than twice the amount of time spent doing anything else. When considering these recent statistics, it becomes increasingly clear that any marketing strategy must take advantage of social media to become successful.
UNION’s social media management services allow you to reap the benefits of social media, without the significant time investment that is typically required. Our team starts by defining your goals. From there, social media platforms are selected and a strategy is developed to continuously guide your community members through the sales funnel. With our knowledge of your marketing goals and brand voice, our team can also respond to and interact with your community to create even deeper engagement.
Our social media management services can be tailored to your specific needs and may include:
- Social Media Marketing Strategy
- Implementation Guidelines
- Social Media Audit
- Competitive Analysis
- Branded Social Profile Creation
- Staff Training and Workshops
- Employee Usage Guidelines
Monthly Content Reports
UNION will also provide detailed monthly content reports, which will allow your team to monitor the effectiveness of your strategy and ensure that we are on track to meet your marketing goals. These reports will highlight the actions taken during the month and identify the impacts of each. While ongoing content creation focuses on long-term strategies to organically grow your website, these monthly reports will provide valuable insight and allow us to make any necessary adjustments.
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We Are UNION
UNION is a digital-first agency. We create experiences that help businesses thrive.
We believe in order to reach and engage with today's highly-connected consumers, all successful marketing programs should lead with digital. The experiences we create dutifully align with our client's objectives and goals — and deliver measurable results.