Consumer Segmentation & Persona Development Discover Who Your Customer Is And What They Want
UNION leverages consumer data and the latest in digital to diversify your audience.
Digital marketing offers brands a number of tactics to reach consumers but in order to get the maximum value, it is essential to divide your customer base and develop strategies relevant to each buyer persona. These buyer personas can include common factors such as age, gender, interests, consumption habits and purchase potential. Working with a digital agency that has a strong analytics background like UNION can improve your ability to target consumers, increase brand awareness and drive conversions.
It is important for brands to remember that buyer personas should not merely reflect the customers you already have, but also those you wish to earn. With full-service marketing capabilities, UNION can perform the necessary research to discover all your brand’s relevant buyer personas, build out the documentation that explores their potential as customers and the tactics necessary to reach them. Leveraging these insights we can then create the messaging and content that leads to greater customer acquisition and retention.
Our service offerings include:
- Digital marketing platform design and development to create a website or mobile app for your customers to learn more about a brand and its offerings.
- Traffic acquisition campaigns to target specific search terms and demographics to drive highly-qualified visitors to a digital marketing platform.
- Strategic content marketing to create additional opportunities for brand engagement with a target audience through the creation of valuable and compelling content.
Contact us today to review your digital marketing strategy and learn how UNION helps brands engage consumers, build loyalty and reach their goals.
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We Are UNION
UNION is a digital-first agency. We create experiences that help businesses thrive.
We believe in order to reach and engage with today's highly-connected consumers, all successful marketing programs should lead with digital. The experiences we create dutifully align with our client's objectives and goals — and deliver measurable results.