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Search Engine Optimization Increase search engine rankings and attract customers

Search Engine Optimization Services

Ongoing search engine optimization (SEO) is an essential digital marketing technique. It’s a long-term process that focuses on getting a website to rank organically (or for free) for targeted keywords. Today, ranking well in search engines is much more difficult than it was just 5 or 10 years ago. This is due to the increase in competition to rank well, and the ever changing algorithms search engines like Google use to rank websites. To deliver the most relevant and useful search results to its users, Google is constantly tweaking their algorithm to weed out websites that they suspect of gaming their system.

Today, SEO best practices include four main principles, each of which UNION manages as a part of a search campaign:

  • Make sure a website’s page titles, meta descriptions, URLs, headlines and body copy are optimized for targeted keywords. This enables search engines to easily understand what topics those pages are about. This will be done as a part of the SEO Audit in our campaign strategy and set up phase.
  • Make sure the brand is consistently publishing high-quality content that aligns with their targeted keywords. Our team creates and publishes high-quality content as part of this campaign.
  • Make sure brands are earning inbound links to their website. Search engines view links as a vote of confidence about a page. We work to identify high quality link sources and actively pursue those opportunities.
  • Make sure branded content is being shared across social media channels. Search engines favor sites that have content that has been shared on social media sites. Again, they see this as a vote of confidence. We improve this confidence by posting all content we create to the brand's relevant social media outlets.

 

 

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