Union’s creative team developed a series of creative pieces to showcase the raw power and innovative technology of the new Volvo VHD. Learn more here.

Volvo Trucks VHD Digital Experience Case Study | Union

Volvo VHD Case Study

An industry leader in commercial semi-trucks, Volvo Trucks tapped Union to develop an omnichannel campaign to translate the brand’s key messaging and value propositions across a spectrum of digital marketing channels to attract and engage with a new audience.

Tougher Made Smarter

Volvo Trucks

Data & Brand Strategy

Performance Media

Branded Content

Services

Continuing its long-standing partnership with Volvo Trucks, Union laid out and executed a creative digital marketing strategy to launch their newest truck, the VHD. We knew that to be successful, this campaign had to focus on the core aspects of the new VHD - advanced technology combined with a vehicle that could meet the grueling demands of the toughest jobs. Volvo Trucks has built a reputation for long-haul efficiency and cutting-edge innovation, but the VHD is a working truck, designed for an audience that cares less about sleek design and more about getting the job done day-in and day-out. 
Collaborating with Volvo’s preferred video team, we developed a series of video and creative pieces that reinforced the toughness of the Volvo VHD brand while highlighting how its incorporation of new technologies helps improve performance. This campaign included website updates, pre and post-production video, social media strategy, content marketing, and paid digital media channels. 

 
The result was an omnichannel effort that reinforced our key messaging across several digital touchpoints to drive awareness of the new VHD and increase global order volume.

Union Gets To Work

Background

Hard work demands a harder truck. To support the overarching mission of this campaign, Union’s award-winning creative team developed a series of creative pieces to showcase the raw power and innovative technology of the new Volvo VHD. The concept invited both drivers and owners faced with jobs that demand more to experience a smarter truck that does more.

Tougher Meets Smarter

Creative Concepting

From rich-media digital banners to traditional print, we carried our core creative messaging across a myriad of placements to reach our target audience on the media that matter most to them. We designed each piece to reflect the overarching look-and-feel of our campaign. The result was a cohesive, omnichannel experience that reinforced our key campaign messaging.

Driving Demand

Content Marketing

To ensure our creative would resonate with VHD’s target audience, we conducted a series of research and insight initiatives. We used these findings to form a 360º understanding of the ideal VHD customer.

Tougher Made Smarter

Driving Demand

Fueled By Data

9.5

million ad impressions

1.3

million video ad views

25k

paid social ad engagements