Cosamin

Promoting Joint Comfort

Facing increased competition from generic brands, a leading joint health supplement brand had a goal to increase product sales while streamlining their media spend. The brand turned to Union to strategically concept and execute a comprehensive multi-channel marketing campaign to boost consumer awareness, differentiate the brand in the marketplace and drive customers to purchase at major retailers.

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Strategy

Premium Ingredients

Cosamin Strategy 1
Cosamin Strategy 2

Paid Media

ROI-Focused Display

Cosamin Display

Paid Search

Backed by Results

Cosamin Paidsearch 1
Cosamin Paidsearch

Social

Stronger Connections

Cosamin Social 1
Cosamin Strategy 3
Cosamin Social 2

Results

Taking Control

11%

69%

26%