Cosamin

Promoting Joint Comfort

Facing increased competition from generic brands, a leading joint health supplement brand had a goal to increase product sales while streamlining their media spend. The brand turned to Union to strategically concept and execute a comprehensive multi-channel marketing campaign to boost consumer awareness, differentiate the brand in the marketplace and drive customers to purchase at major retailers.

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Strategy

Premium Ingredients

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Paid Media

ROI-Focused Display

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Paid Search

Backed by Results

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Cosamin Paidsearch

Social

Stronger Connections

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Social DS Persona
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Results

Taking Control

11%

69%

26%