WHAT YOU NEED TO KNOW
According to ITSMA, travelers going through the buying process are 48% more likely to consider travel and tourism brands that personalize their marketing. The more a guest can see themselves reflected in your brand’s marketing messages, the more that message will resonate with that guest and the greater the chance that guest will convert with a booking or sale.
As an independent and creative performance marketing agency, we’ve helped travel and tourism brands improve their marketing ROI by personalizing their marketing efforts with two crucial tools:
Customer Journey Maps
In this whitepaper, you’ll learn:
The difference between target customers and buyer personas (and what that difference means for your bottom line).
The ideal number of different buyer personas your travel and tourism brand needs to define to ensure marketing success with your audience.
The core aspects and attributes you should use to define buyer personas that convert.
How to use data to build your buyer personas based on facts (not assumptions).
The optimal method to align your marketing efforts with your buyer personas’ customer journey to improve marketing ROI.