Preparing for A Cookieless World: How to Transition to First-Party-Data-Only Marketing Campaigns That Drive Performance
Cookies will not be the basis for how brands track their customers and potential customers in the future. So brands can no longer rely on cookies to improve marketing campaign performance. That’s why 82% of marketers indicate that they’ll increase their use of first-party data over the next year.
As an independent and creative performance marketing agency, we help brands harness their data to create omnichannel campaigns that produce memorable, measurable and repeatable results.
In this new resource, you’ll learn:
How the data landscape is changing for marketers and what it means for your first- and third-party data.
What challenges marketing teams need to overcome to adopt a first-party-data-only mentality.
How to use first-party data to build marketing campaigns that promote growth.
The first five steps you should take to start planning for a cookieless world.