Brands hopeful of becoming mainstays in the online consumption habits of consumers do so by plugging into social, since about 6 in 10 Americans use some form of social media on a daily basis. Simply setting up your Facebook Business page with scheduled posts however isn’t enough; your brand has to meet consumer expectations in order to produce real business value.
Consumer expectations of brand behavior and messaging on social range according to finely segmented audiences. Unalike in some ways, these audiences are united in that their met expectations can drive purchases, build brand loyalty and secure online visibility in overcrowded markets. Knowing what to say, when to say it and who to say it to is crucial now more than ever as digital footprints never truly fade away.
In our white paper, Online Reputation Management: Remaining Resilient & Relevant on Social Media, Union strategists share insights on how your brand can sidestep consumer backlash, preserve its reputation and capitalize on the expectations of actionable buyers.
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