Union is comprised of enthusiastic individuals that partner with extraordinary brands regardless of vertical, with a process that isn’t a formality.

About Us | Union

Who we are & 
what motivates us.

Digital has not only created new opportunities for brands but also more accountability for the agencies they work with. Gone are the days of prestige campaigns that win awards but not market share. Now, it’s about the results you can measure, the revenue you can trace back to strategic touchpoints. It’s about an agency devoting itself to top tier creative work and leveraging data to drive results. 
<h1>Union is a creative &amp; performance marketing agency. </h1>
Our position is simple – every client is our partner and we are invested in the success of every campaign. Specializing in travel &amp; tourism, health &amp; wellness, and food &amp; beverage brands, we bring new ideas to life in digital campaigns that grow your business. It’s what our partners expect. And it’s why our work matters.

Relentless creativity.
Fueled by data.

About

Union is a team of experts focused on data &amp; brand strategy, performance media and branded content. At a time when more consumers are looking to buy directly from brands, we help brands capitalize on this direct-to-consumer paradigm shift and find success in increasingly competitive markets. We believe every marketing dollar must be viewed as an investment and we prove the ROI of our work with quantifiable data.

Obsessed with data-driven performance.

While impressions, clicks and engagement are important metrics, success is defined by revenue. Meaningful gains are the objective behind what we are and what we do for your business.

Drive Revenue

Whether you’re a challenger brand or an industry leader, your presence must be felt by both your customer and your competitors. Our team works to understand the best opportunities for market growth and create profitable campaigns to make it happen.

Grow Market Share

Every project we work on is meant to be a strategic step towards our client’s long-term success. That’s why our strategy and creative aim to foster brand loyalty and ensure you’re maximizing the value of every customer.

Increase Customer Lifetime Value

Benefits

Through strategic partnerships with the most influential platforms, our accredited team stays at the forefront of marketing technologies. Equipped with the latest tools, techniques and beta programs, we continue to offer our partners integrated solutions that turn market potential into brand performance.

Working alongside the leaders in digital.

Charlotte Regional Business Alliance

SoDA

AIGA

American Advertising Federation

American Marketing Association

US Travel Association

Destinations International

Southeast Tourism Society

Google Marketing Platform

Hubspot

Shopify

GMP Campaign Manager 360

GMP Search Ads 360

GMP Display & Video 360

GMP Data Studio

Google Ads

Amazon Advertising

Microsoft Advertising

Facebook

Instagram

Datorama

Google Premier Partner

Key Partnerships

This is what happens when you put talent into an environment where it thrives.

Meet the people that make performance possible.

Our Team

Melanie Pearl

Albert Banks

Banks Wilson

Megan Carrigan

Kevin Larson

Jennifer Delaney

Richard Harris Jr.

Ron Gaulden

Chace Black

Kristin Klauder

Alexandra Mills

Stephen Spota

Mary Pelphrey

Nick Rogers

Matt Taylor

John Pope

Natalie Shepard

Kelly Walker Hicks

Abry Rath

Gretchen Lopez

Kelly Bourbonnais

Andy Albright

Matt Bainton

Sam Carson

Caleb Roenigk

Matt Sanchez

David Watson

Karissa Niedzwiecki

Joel Shaffer

Logan Jenkins

Abigail Saballos

Sean DePotty

Riley Bell

Caroline Robinson

Emily Ayers

Lindsey Fee

Allie Schwartz

Angela Dudley

Erin Smith

Skyler Taggart

Will Fullington

Kevin Baker

Claire Outlaw

Carson Buckthal

Kira Blanchflower

Heather Markert

Elise Kelly

Allison Yoder

Michael Espina

Kaylee Riemann

Izzy Marks

Denise Zimmerman

Morgan Walton

Chris Chaves

Viritha Vanama

Shreya Vinodh

Tiara Hayes

Ariel Sturdivant

Avery Ware

Kylie Wilkins

In need of a results-driven marketing partner?