Looking to boost your programmatic performance? Check out our 3 tips on how to get the most out of your programmatic advertising campaign.

How to Improve Your Programmatic Campaign ROI | Union

3 Ways to Improve the ROI of Your Programmatic Advertising Campaign

Programmatic advertising is expected to <a href="https://www.businessofapps.com/news/programmatic-ad-spend-in-the-us-to-increase-to-85/#:~:text=US%20digital%20display%20ad%20spend,in%202020%20despite%20economic%20woes.&amp;text=Much%20of%20programmatic%20ad%20spending,video%20spending%20(%242.83%20billion).">account for 86.5%</a> of all digital display advertising in 2021. In 2022, it’s expected to reach 88.2% or $94.9 billion dollars. Brands have spoken, and in the evolving world of algorithms, automation and machine learning, programmatic advertising has taken its place as a preferred channel for securing digital ad space. 
Our Media Director Matt Ashbridge recently published an article on MediaPost on three main ways brands can improve the return on their <a href="https://union.co/services/performance-media/programmatic">programmatic advertising campaign</a>. 
Read our <a href="https://www.mediapost.com/publications/article/364511/how-to-improve-roi-of-your-programmatic-advertisin.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_content=headline&amp;utm_campaign=122798&amp;hashid=up9aLqEjN0sHE0kQ3NKeTLwjmxc">full article on MediaPost here</a>.

Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.

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