Professional and leisure trips are back in full swing. Here are tips meeting planners want travel & tourism brands to know about when booking live events.

What Meeting Planners Want from Travel & Tourism Brands | Union

What Meeting Planners Want from Travel & Tourism Brands for Live Events This Year

The live events industry <a href="https://djmag.com/news/live-events-industry-lost-over-30-billion-globally-2020">lost</a> more than $30 billion around the world last year. Travel declined. So did in-person events.

But with travelers taking to the road and the air once more for business and pleasure, meeting planners are getting busy booking at venues and in cities that support corporate events and leisure events.
Our Account Director Caroline Dixon recently published an article on Little Black Book detailing four things travel and tourism brands should be prepared to offer meeting planners for live events in 2021.
Read the full article on <a href="https://www.lbbonline.com/news/four-things-meeting-planners-expect-from-travel-tourism-brands-when-booking-live-events-in-2021">Little Black Book here</a>.

Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.

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