Having an SEO-friendly health & wellness website can do more than just boost your rankings. Check out our top 5 benefits of SEO for health & wellness brands.

5 SEO Benefits for Health & Wellness Brands | Union

5 Benefits of SEO for Health & Wellness Brands

When it comes to selling health &amp; wellness products online, it’s critical to entice visitors to your website. Which means: There are a multitude of benefits that SEO campaigns can bring to your business. <a href="https://union.co/services/performance-media/search-engine-optimization">SEO campaigns</a> ensure health &amp; wellness websites are optimized for both search engines and users in order to increase rankings, relevant traffic and, ultimately, more conversions.
Take a look at five benefits SEO tactics can have for health &amp; wellness brands.

It all starts with page optimization. <a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">Optimizing elements of a webpage</a> to improve ranking includes implementing internal links, targeting long-tail keywords and adding alt text to each of your images. Your customers cannot purchase what they cannot find. In fact, <a href="https://neilpatel.com/blog/ecommerce-conversion-optimization/">83% of users leave a website</a> due to poor design. 
Utilizing information architecture is another on-page optimization health &amp; wellness brands should take advantage of. Always make sure the most relevant content is easy to find and read. Use headings to break up the content and incorporate keywords.
Health &amp; wellness brands should make sure they are guiding users through the conversion process by building out informative pages that will steadily move them toward each step in the purchasing process. For example, if you’re driving consumers to purchase vitamins, it’s important to list the unique benefits of that specific product early on in the content they’re consuming.

(1) Create higher conversion rates

Thought leadership builds consumer confidence in a brand. From an SEO standpoint, blogging regularly to answer questions users are searching for is an excellent way to rank for long-tail keywords. Not only will you be targeting keywords and driving organic traffic from them, but generating a buzz around your blogs will also position your brand as an expert in the health &amp; wellness space. 
For example, if a user is searching for best ways to moisturize skin and you have a blog discussing this topic with the relevant keywords incorporated, the user may find the answers they’re looking for in your content. And they may keep coming back to your brand for further answers.
To drive more customers to purchase through the blogs you’re ranking highly for, consider adding strategically placed calls to action or testimonials into your blog. Don’t forget to utilize visuals, specifically of the products you want users to purchase.
To receive the full benefits of blogging, be sure to publish a new blog a few times a month. Along with publishing new blogs, it can also be beneficial to update older articles to keep content fresh and relevant for your readers (and their search queries) year after year.

(2) Establish thought leadership in your industry

<a href="https://union.co/articles/benefits-of-link-building">Link-building campaigns</a> not only boost your website’s SEO performance, but they can also boost brand awareness and drive referral traffic. By capturing brand mentions, guest blog posting and product giveaways, your health and wellness brand establishes credibility. 
When done correctly and by avoiding <a href="https://developers.google.com/search/docs/advanced/guidelines/link-schemes">Google’s definition of link schemes</a>, link building can improve page rank. Page rank is an algorithm that works by counting the number and quality of links to a specific page on your website. By using these backlinks, search engines can determine a rough estimate of how important the specific page and the website as a whole are. The more high-quality links that point to your website, the more authority, or credibility, your website will gain. When your website has a high authority, it will cause your rankings to improve, thus helping users find your wellness products or discover your fitness studio.

(3) Build brand awareness and increase website authority

Structured data is a piece of code that can be implemented on specific pages, which helps search engines have a better understanding of the landing page. When structured data is implemented, it can vastly change how your product page will show up on the search engine results page.
Structured data, also known as schema, can increase click through rate by adding some flair to your search result. When schema is implemented properly, it can change the look of your search result by adding star ratings, price and product availability.

(4) Increase click-thru-rate

Are users coming to your health &amp; wellness website and going through the checkout process but not actually finalizing their purchases? Providing a better user experience for potential customers can include anything from creating easy-to-find calls to action, establishing a simplified checkout process, or enabling a fast and reliable website.
Enter Core Web Vitals, 2021’s biggest algorithm update. If you have great content, are following SEO best practices and are still finding that your products or services are on the cusp of reaching page one of Google, you may need to optimize your core web vitals.
Improving core web vitals is the process of improving your website's loading time, interactivity and visual stability. This involves removing unnecessary code, optimizing images, upgrading your hosting, utilizing caching and more. 
Core web vitals help more than just your rankings. Having a fast and well-performing website can <a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">boost conversion rates</a> as well. As many as <a href="https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/">47% of customers expect a page to load</a> in two seconds or less, and fast websites have been shown to have higher conversion rates. Improving your site speed to be between zero and two seconds is a quick win that can help increase your product sales or appointment bookings.

(5) Provide a better user experience

Ready to implement a new SEO strategy in order to achieve these benefits for your health &amp; wellness brand? Our team is here to help – <a href="https://union.co/contact">connect with us</a> today.

Incorporate SEO best practices into your website strategy

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