Boost brand awareness, loyalty and conversion rates with these three tips for promoting travel rewards through your products and services. Find out more here.

How to Promote Travel Rewards with your Product or Service | Union

3 Tips for Promoting Travel Rewards with Your Product or Service

As the urge to travel gets stronger – up to <a href="https://www.forbes.com/sites/alexledsom/2021/10/17/christmas-travel-is-already-all-booked-upwelcome-to-the-everything-shortage/?sh=6535c1dd650d">52%</a> of Americans plan to travel this holiday season – so will the appeal of travel rewards. They take many forms, as airline miles, or hotel points or general travel rewards with flexibility in redemption choice.
And while travel rewards commonly build up consumer loyalty for <a href="https://union.co/industries/travel-tourism">travel &amp; tourism brands</a>, they can also support brand awareness and conversion rates for other industries. For example, an energy provider can promote travel rewards that consumers earn when they sign up for a product or service. The rewards can be a key way for brands to connect to new audiences. 
Whatever industry you’re in, you want to clearly communicate the benefits of signing up for your rewards program, to <a href="https://union.co/services/data-brand-strategy/brand-strategy">boost brand awareness</a> and <a href="https://union.co/services/data-brand-strategy/conversion-rate-optimization">conversion rates</a>. Here are three checklist items for advertising your travel rewards.

Today’s digital consumer is accustomed to getting what they want almost instantly. Whether they’re ordering a swimsuit on Amazon for their next trip or they're purchasing tickets for an attraction or flight, consumers expect nearly instant turnaround. Because it’s possible.
So of course they’ll want immediate benefits when they sign up for a rewards program. Otherwise, why convert right now?
Marriott Bonvoy promises instant gratification with their Marriott Bonvoy™ Benefits. They sell the program with the line: “<a href="https://www.marriott.com/loyalty.mi">Enjoy</a> benefits the moment you join and start earning your way towards Elite status with your first stay.” Sounds like a good reason to get out of town.

(1) Include a component of instant gratification.

Your brand is here to provide a specific type of experience for the user – whether that’s a luxurious home away from home or the easiest packing experience thanks to a product. Similarly, your travel rewards should provide an experience that builds on your users’ needs and values, as well as your brand values. 
Do they need to feel special? Do they value quality family time? Show them in your lifestyle ads how your rewards opportunity will create that experience.
Wyndham Rewards, for example, is clear in appealing to consumers who value a feeling of being taken care of while they travel. Their Diamond members are <a href="https://travel.usnews.com/rankings/travel-rewards/hotel-rewards/wyndham-rewards-membership/">treated</a> to a welcome amenity when they check in at their hotel, whether that’s a cheese plate or a local beer sample. It fits right in with Wyndham’s <a href="https://www.wyndhamhotels.com/about-us">values</a>, which include providing thoughtful amenities.

(2) Highlight how rewards will create an experience for the consumer.

Convenience is <a href="https://blog.hubspot.com/service/customer-needs">one</a> of the most common types of consumer needs. And travel can be stressful – so here’s a chance for brands to make the experience easier and more rewarding with what they’re promoting.
Can a consumer earn 5,000 airline miles just by signing up for a rewards program, or a product or service? Can they earn hotel points every time they swipe their credit card? Make sure that information stands out in your advertising.

(3) Clarify how the consumer can easily earn rewards.

Put all of this to the test in your ad creative and landing page development. Union is here to make it happen. <a href="https://union.co/contact">Contact us</a> and we’ll get started.

Ready to improve your travel rewards promotions?

Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.

About Union

Two people smiling holding a card and phone