Want to create an effective Instagram business bio that will help you attract new followers and convert them into customers? Here's how!

How to Create an Effective Instagram Business Bio That Converts

How to Create an Effective Instagram Business Bio That Converts Customers

<p dir="ltr">If you're looking to grow your business on Instagram, it's important to make sure your bio is up to par. A well-crafted bio can help attract new followers by showcasing clear value propositions. It can also convert them into customers by moving them through the buyer journey with helpful links and calls to action. </p>
<p dir="ltr">In this blog post, we'll give you tips on how to write an impactful Instagram bio for your business. <br /></p>

<h2>Why your Instagram business bio matters</h2>
<p dir="ltr">As Instagram continues to grow in popularity, it's becoming an increasingly essential platform for businesses. In fact, a recent study found that<a href="https://www.omnicoreagency.com/instagram-statistics/#:~:text=An%20estimated%2071%25%20of%20U.S,least%20one%20business%20profile%20daily."> 71% of businesses now use Instagram</a>. And if you're not using it, you're missing out. With a business profile through Instagram for Business, brands can gain meaningful insights about their audience – from what types of posts they engage with most and where they’re from, to tracking metrics like number of impressions and number of website clicks.</p>
<p dir="ltr">To support engagement, follower growth and website traffic, one of the most important things you can do on Instagram is create a great bio. Your bio is one of the first things people see when they visit your profile, so it's crucial to make sure it's optimized for success.<br /></p>

<p>Here are some of our Instagram bio best practices:</p>

<p>Tips for creating a compelling Instagram brand bio</p>

<h2>(1) Start with a catchy headline, which Instagram refers to as your brand’s “name” when you’re editing your profile.</h2>
<p dir="ltr">Your headline is the first thing people will see, so make sure it grabs their attention. There are several ways to approach the headline.</p>
<p dir="ltr">One option is to try clarity: Include your straightforward brand name so users know exactly who they’re considering following. <a href="https://www.instagram.com/nike/">Nike</a> keeps it minimal, with the easy-to-recognize headline “Nike.”</p>
<p>There’s enough character space to add on here, too. Think about what makes your business unique and focus on highlighting those qualities. A new and growing brand might define who they are in their headline, or what they offer. The <a href="https://www.instagram.com/thetravelogueonline/">Travelogue</a>, a small “global guide to getting lost,” uses the headline “The Travelogue ✈️ Travel Tips.” Even major grocery brand <a href="https://www.instagram.com/publix/">Publix</a> adds more context with the headline “Publix Super Markets” to quickly establish for the user that they’re following a grocery brand, well-known or not.</p>

<h2>(2) Write a brief summary of your business in the “bio” section when you’re editing your profile.</h2>
<p>This should be around 150 characters or less. Once again, there are several approaches to take.</p>
<p dir="ltr">Consider including your brand’s mission and reach. <a href="https://www.instagram.com/walgreens/">Walgreens pharmacy</a>, for example, clarifies that they ”champion the health and well-being of every community in America.” </p>
<p dir="ltr">Want to get more personal with your audience? Incorporate an emotional appeal that asserts the feeling your brand wants to create for the user. <a href="https://www.instagram.com/drinkorgain/">Orgain supplements</a> prompts consumers to choose Orgain to get that “A game feeling. Why leave that to chance?”</p>
<p>Prefer clarity to build awareness with your followers? Add a clear list of what users can find when they follow your brand. In their profile, <a href="https://www.instagram.com/lululemon/">Lululemon clothing</a> offers “mindfulness, sweat, community and more.”<br /></p>

<h2>(3) Use keywords that are relevant to your business.</h2>
<p>These will help attract new followers who are interested in what you do. In the Instagram sense, keywords in your bio can support your brand’s ability to be discovered through the Instagram search bar. </p>
<p>For example, if a user types “supplement” into their Instagram search bar and clicks on “accounts,” they are likely to see accounts with the term “supplement” included in their business name or bio description. If a user types “fitness motivation” into the search bar, they’ll see accounts with the terms “fitness” and “motivation” included in their headlines or descriptions.</p>

<h2>(4) Add a link to your website or blog.</h2>
<p dir="ltr">This is a great way to drive traffic back to your site. Better options exist now, too. Using <a href="https://linktr.ee/">Linktree</a>, you can add one link to your bio that, when clicked, expands to show your curated list of links. Those links can <a href="https://union.co/services/branded-content/ecommerce">encompass an ecommerce page</a>, latest blog posts, articles, promo links and more.</p>
<p><a href="https://later.com/linkinbio/">Linkin.bio</a> is another method for showcasing more links. It acts as a more visual version of Linktree, with a link in your bio that, once clicked, expands to show a grid of images that drive users to your curated links, from ecommerce pages, to blog posts, to promos and more.</p>

<h2>(5) Upload a profile picture that represents your business.</h2>
<p>This will help people recognize you when they visit your profile. A logo is always a popular option for brands, since it builds brand recognition.</p>

<h2>(6) Be creative and think of ways to stand out from the competition.</h2>
<p dir="ltr">You want your bio to be unique and memorable. Consider using emojis to stand out, to be more relatable or just to <a href="https://union.co/articles/how-emojis-can-drive-food-and-bev-social-media-engagement">be more human</a>. The emojis can help break up your bio text for a cleaner look and more digestible experience. Line breaks can also achieve that.</p>
<p dir="ltr"><a href="https://www.instagram.com/naturemadevitamins/">Nature Made</a> offers a fun example in their bio: “Each day is an opportunity to live healthy. So, get up. ☀️ Get after it. &#x1f4aa; And we’ll be with you every step of the way! &#x1f46f;‍♀️”</p>
<p dir="ltr">By following these tips, you can create an Instagram bio that's sure to attract new followers and boost your business!<br /></p>

<h2>Ready to create an impactful Instagram bio?</h2>
<p dir="ltr">Your Instagram bio is one of the most important pieces of your entire marketing strategy. It's where you introduce yourself to potential customers, and it's your chance to make a great first impression. That's why it's so important to take the time to create an impactful bio that accurately represents your business.</p>
<p>If you're not sure how to create a great bio, or if you don't have the time to do it yourself, consider hiring a marketing agency. A good marketing agency will <a href="https://union.co/services/performance-media/social-media">help you create a bio</a> that accurately reflects your brand and captures the attention of potential customers. So if you're ready to create an impactful Instagram bio, <a href="https://union.co/contact">contact Union today</a>!</p>

<p>Valtech + Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data. </p>

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