AI can help your business by taking on human tasks with predictive capabilities. Read more on three ways AI can enhance your brand.

How AI Can Help Your Business & Enhance Your Brand | Union

How Artificial Intelligence is Enhancing Brand Connections with Consumers Across Industries

Globally, the artificial intelligence market size is <a href="https://www.marketsandmarkets.com/PressReleases/artificial-intelligence.asp">expected</a> to grow from $58.3B this year to $309.6B in 2026. Part of that comes from the fact that the adoption of AI tools and services has <a href="https://www.automation.com/en-us/articles/march-2021/ai-adoption-accelerated-pandemic-moving-fast">increased</a> during the pandemic. There’s also just a growing acceptance that AI solutions can be beneficial in providing insights, automating processes and generating data analytics for businesses across industries.
As a reminder, AI <a href="https://www.marketingaiinstitute.com/blog/what-is-artificial-intelligence-for-social-media">refers</a> to machines taking on human tasks with predictive capabilities. Unlike other technology, AI tools have the ability to improve without human input, using performance and data.
Here are three ways AI can support brand objectives across industries.

If brands are looking to build connections with consumers and establish strong, ongoing relationships through accessibility, AI is one way to do it. In the health and wellness industry, an app like <a href="https://www.youper.ai/">Youper</a>, for example, has the ability to stay in touch with a user to monitor the state of their emotional health while supplying tools and input that can benefit them.
Through a subscription, the user can access online medical visits, medication and the option to check in for emotional support and therapy exercises around the clock. The app can generate personalized conversations with the users through a chatbot that’s backed by psychological techniques and ongoing learning about the user as communication increases. 
The AI component is backed by human interaction – the user can still meet with their care team of doctor, coaches and pharmacists on a regular basis.

(1) Monitor and provide emotional support to consumers

As for enhancing human efforts, AI can add speed and effectiveness in ecommerce in the form of chatbots. With predicted questions and answers programmed for customer interactions, someone with a few questions could quickly follow the sales funnel as they get assisted with narrowing down products and, ultimately, making a selection.
If you chat with GEICO’s virtual assistant at Geico.com in the auto insurance industry, for example, it’s quick to offer help with insurance and policy questions. In just a couple of clicks, the user looking for a new policy quote for auto insurance is directed to the sales portal and toward generating a quote. The same virtual assistant is accessible to customers in the mobile app – and the more questions you ask, the more it learns.
For the ecommerce customer, a chatbot can allow them to interact with a brand at any time of day, it can help them quickly figure out which product or service suits their present needs, and it can help them make a purchase.
 
On the brand intelligence side, marketers can gather data about their prospective customers (like name, contact information and interests) while saving time and labor costs.

(2) Guide users through the ecommerce sales funnel

Further into the marketing side, there are uses for AI in social media across any industry that can make brands more efficient in reaching their audience and attracting new followers. While automation isn’t new – like scheduling social media content across channels to post in advance – AI tools add an entirely different level of advancement. Think tools that auto-generate content on social media channels.
One example is the #HashMe AI Powered Hashtag Generator, an iOS app. Users <a href="https://influencermarketinghub.com/instagram-hashtag-generator-tools/">can</a> upload an image or use text to search hashtags. What they’ll find: trending hashtags to select and add to branded Instagram posts.

(3) Improve audience reach across social media channels

While artificial intelligence is growing stronger in the digital space – and the digital marketing space with advertising campaigns – human input and reasoning are still <a href="https://www.forbes.com/sites/forbestechcouncil/2019/10/03/are-ai-systems-about-to-outperform-humans/?sh=6cf8cf8c722b">necessary</a> for it to evolve and for its work to factor into brand strategy. But AI tools are incredibly useful to lean on when it comes to quickly engaging with and assessing the consumer, directing them down the sales funnel and reaching them more effectively across channels.
Ready to incorporate tools into your consumer interactions to see how AI can help your business and branding efforts? <a href="https://union.co/contact">Reach out to us</a> today.

Valtech + Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.